Microsoft Bing has signed an agreement with location based local product data provider Local Corporation to enhance Bing’s local product search results. Local Corporation’s Krillion shopping data platform will enhance Bing’s local product search results, including relevant retail locations, brands, categories, and product availability data and details.
Read full press release below.
Local Corporation (LOCM), a leading online local media company, today announced that the company has signed an agreement with Microsoft, Inc. to provide location-based local product data for Bing.
As part of the agreement, Local Corporation’s Krillion™ shopping data platform is helping power Bing’s local product search results, including relevant retail locations, brands, categories, and product availability data and details.
“We’re pleased to be partnering with Bing to provide relevant local product shopping information to millions of consumers,” said Heath Clarke, Local Corporation, chairman and CEO. “Our dynamic local product data enhances the online shopping experience for consumers by providing them with valuable information about which retailers carry the products they are looking for.”
According to a study conducted by Local Corporation and the e-tailing group, consumers are increasingly relying on non-store channels such as search for researching prior to purchase. The study also reports that 90 percent of shopping still involves a trip to the store and almost half of consumers reported spending 50 percent or more of their shopping time researching products online.