Microsoft Bing To Use Location-Based Local Product Data From Krillion

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Microsoft Bing has signed an agreement with location based local product data provider Local Corporation to enhance Bing’s local product search results. Local Corporation’s Krillion shopping data platform will enhance Bing’s local product search results, including  relevant retail locations, brands, categories, and product availability  data and details.

Read full press release below.

Press Release:

Local  Corporation (LOCM), a leading online local media company,  today announced that the company has signed an agreement with Microsoft,  Inc. to provide location-based local product data for Bing.

As part of the agreement, Local Corporation’s Krillion™ shopping data  platform is helping power Bing’s local product search results, including  relevant retail locations, brands, categories, and product availability  data and details.

“We’re pleased to be partnering with Bing to provide relevant local  product shopping information to millions of consumers,” said Heath  Clarke, Local Corporation, chairman and CEO. “Our dynamic local product  data enhances the online shopping experience for consumers by providing  them with valuable information about which retailers carry the products  they are looking for.”

According to a study conducted by Local Corporation and the e-tailing  group, consumers are increasingly relying on non-store channels such as  search for researching prior to purchase. The study also reports that 90  percent of shopping still involves a trip to the store and almost half  of consumers reported spending 50 percent or more of their shopping time  researching products online.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • Yuan Taizong

    Bing just improves every day :-D

  • BIAS

    What happened to HERE?

    • grs_dev

      Here is location information.

      This is a service that mines data specifically about products that are in those locations.

      Two totally unrelated services.

      • BIAS

        Ok…

  • arrow2010

    Nobody I know uses Bing. In fact if you say you do use it, they laugh at you.

    • nohone

      So your little circle of 3 friends – which includes your mom (who’s basement you live in), that girl down the street you claim to be your girlfriend (even though she does not know it), and that guy you met in high school whom you bonded with over your common hatred of anything Microsoft – should mean anything to us how?

    • Charles Dawkins

      That’s funny because Bing is the default search engine on IOS, Blackberry, and Windows Phone.

    • reKitab

      You’re just jealous of Bing’s daily screenshots:)