Microsoft Bing To Use Location-Based Local Product Data From Krillion

 

Microsoft Bing has signed an agreement with location based local product data provider Local Corporation to enhance Bing’s local product search results. Local Corporation’s Krillion shopping data platform will enhance Bing’s local product search results, including  relevant retail locations, brands, categories, and product availability  data and details.

Read full press release below.

Press Release:

Local  Corporation (LOCM), a leading online local media company,  today announced that the company has signed an agreement with Microsoft,  Inc. to provide location-based local product data for Bing.

As part of the agreement, Local Corporation’s Krillion™ shopping data  platform is helping power Bing’s local product search results, including  relevant retail locations, brands, categories, and product availability  data and details.

“We’re pleased to be partnering with Bing to provide relevant local  product shopping information to millions of consumers,” said Heath  Clarke, Local Corporation, chairman and CEO. “Our dynamic local product  data enhances the online shopping experience for consumers by providing  them with valuable information about which retailers carry the products  they are looking for.”

According to a study conducted by Local Corporation and the e-tailing  group, consumers are increasingly relying on non-store channels such as  search for researching prior to purchase. The study also reports that 90  percent of shopping still involves a trip to the store and almost half  of consumers reported spending 50 percent or more of their shopping time  researching products online.

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