Microsoft Blown Away By The Interest For Surface Pro 3 For Business, Coca-Cola And Others Are Among First Set Of Customers

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If you saw the Microsoft Surface Pro 3 announcement, you should have realized that Microsoft has moved away from the consumer focused Surface Pro pitch. During that announcement, Microsoft revealed that lots of businesses are showing lots of interest in Surface Pro 3.

While we’ve kept Surface Pro 3 largely under wraps ahead of this announcement, we did show it to a few companies who wanted a tablet that could take the place of laptops. We were blown away by the interest, and are excited to have BMW Group, The Coca-Cola Company and LVMH – Moët Hennessy Louis Vuitton seeing it as a core device for them. They’ll all be deploying Surface Pro 3 devices in the future – in some cases planning to use it as a laptop replacement and in others looking at innovative ways to leverage its unique capabilities as a powerful tablet too.

Microsoft also highlighted that with the introduction of Surface Pro 3, their commitment to business has never been stronger. Surface has expanded into 31 commercial markets, and Surface Pro 3’s versatile features allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence.

“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Müeller, vice president IT infrastructure, BMW Group. Microsoft is proud that these esteemed brands are adopting Surface Pro 3 to harness the promise of mobility to transform their customer experiences.

Source: Microsoft



About Author

Pradeep, a Computer Science & Engineering graduate.

  • Bugbog

    Disqus taking too long to load? Has the Surface 3 reveal crashed Disqus? :D

    I think they’re using reverse marketing this time around. Market to the F500 companies, make them desire, and buy in bulk, and consumers (with money) will flock to purchase one.

    And since they are no longer marketing it specifically to the general consumer, soon will be gone the ‘chattering classes’ (i.e. tech media) “..oh it’s too expensive!”

  • JohnCz

    Consumer focus will be on Surface 3 when that launch occurs (guessing late fall). But today was Pro 3s day in the sun. Great to hear its target audience is receiving it well including prosumers.

    • Joe_HTH

      I’m not even sure a Surface 3 will get released at all later this year, and if it does it won’t be RT. I suspect if they had any intention of releasing a successor to the Surface 2, they would have done it today. Perhaps they’re waiting on Snapdragon 805 and 810. The TegraK1 is ready. Who knows?

      • TrentSki

        I doubt they’ll ditch RT, its perfect for the person who doesn’t want to spend too much money and wants to do web surfing, rdp, basic office stuff, pretty everything a tablet user should need

  • Adrian Williams

    LVMH is a lot of super expensive companies. If they can get the Surface in the stores as a POS device they will kill.

    • VeetQZ

      Not sure why you think Surface 3 is a Piece Of Sh!t but I think Surface 3 is cool. Grant it, it is way to heavy and way to expensive but probably the best Windows laptop on the market.

    • VeetQZ

      Not sure why you think Surface 3 is a Piece Of Sh!t but I think Surface 3 is cool. Grant it, it is way to heavy and way to expensive but probably the best Windows laptop on the market.

      • Dave

        POS is Point of Sale; not Piece of Sh**. Think of it as a cash register on steroids..

      • purrpullberra

        Point of Sale terminals = cash register

  • Rikkirik

    And they said the laptop was dead! Seems it has a new leash on life.