If you saw the Microsoft Surface Pro 3 announcement, you should have realized that Microsoft has moved away from the consumer focused Surface Pro pitch. During that announcement, Microsoft revealed that lots of businesses are showing lots of interest in Surface Pro 3.
While we’ve kept Surface Pro 3 largely under wraps ahead of this announcement, we did show it to a few companies who wanted a tablet that could take the place of laptops. We were blown away by the interest, and are excited to have BMW Group, The Coca-Cola Company and LVMH – Moët Hennessy Louis Vuitton seeing it as a core device for them. They’ll all be deploying Surface Pro 3 devices in the future – in some cases planning to use it as a laptop replacement and in others looking at innovative ways to leverage its unique capabilities as a powerful tablet too.
Microsoft also highlighted that with the introduction of Surface Pro 3, their commitment to business has never been stronger. Surface has expanded into 31 commercial markets, and Surface Pro 3’s versatile features allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence.
“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Müeller, vice president IT infrastructure, BMW Group. Microsoft is proud that these esteemed brands are adopting Surface Pro 3 to harness the promise of mobility to transform their customer experiences.