Microsoft CEO Satya Nadella Puts An End To All The Rumors About Selling Xbox Division

In the annual letter sent to all the employees of Microsoft, Satya Nadella has highlighted the commitment Microsoft has towards Xbox platform and has effectively ended all the rumors about Microsoft selling or spinning of Xbox division. He reaffirmed that Microsoft will vigorously innovate and delight gamers with Xbox.

I also want to share some additional thoughts on Xbox and its importance to Microsoft. As a large company, I think it’s critical to define the core, but it’s important to make smart choices on other businesses in which we can have fundamental impact and success. The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation.

Microsoft will continue to vigorously innovate and delight gamers with Xbox. Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base. We also benefit from many technologies flowing from our gaming efforts into our productivity efforts – core graphics and NUI in Windows, speech recognition in Skype, camera technology in Kinect for Windows, Azure cloud enhancements for GPU simulation and many more. Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.

Source: Microsoft

  • Rikkirik

    Well said.

  • Sean D.

    This has been doens over and over. People choose to say otherwise because they want to try and talk MS into “failure”.

  • haha123

    I have to admit, it would’ve been nice to see old school Sega buy the Xbox division and see this Japanese veteran return to the market! I miss them since Dreamcast’s death.

    • Tips_y

      Your name says it all.

  • Bugbog

    Hopefully ‘Done & Dusted’ once and for all!

  • LexicoRed

    This is a positive statement by Sayta signaling the market that the company understands they can spin off the hardware while still supporting the brand, done in away that keeps the loud fanboys at bay.

    A great chest move Sayta to refocus the company to be a software and services company.

    • KelvBlue

      Our first-party devices will light up digital work and life. Surface Pro 3 is a great example – it is the world’s best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem. That means at times we’ll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.

      From the letter.

      • BoiZuke

        “we will build first-party hardware to stimulate more demand for the entire Windows ecosystem”

        Are they ever going to start doing this, it hasn’t happen yet!

      • LexicoRed

        If you read it again it is carefully it is craftily worded;

        We will build first party hardware to stimulate sales = no mention about selling what they build

        We will responsibly make the market for Window Phone = we are looking for away to unload this thing while keeping the brand alive.

        Our new CEO is a smart guy, he knows he can not make these needed changes to quickly but also need to prove he knows there is no value for the company with hardware.

  • NegLewis

    He must sell something! He has no choice.
    Something must give up… there are 5-10% wolfs in the board that need satisfaction…

    • LexicoRed

      Thanks goodness, wolfs kills the weak and unhealthily, be it a antelope herd or in this bad strategy.