Microsoft Surface digital marketing team has done this cool job of convincing a 12 year old girl to buy a Surface 2 instead of Apple iPad mini which she preferred. Recently a father tweeted Surface team a presentation that his 12 year old daughter created describing why she should get an iPad mini. He challenged both Surface and Samsung to take turns in a rebuttal, we gladly accepted the challenge. Microsoft in response created a presentation for that girl to convince her to buy Surface 2 and they won the challenge by selling a Surface 2 to her.
Find the pictures from the below link to see what happened next.
Source: Windows Team Blog