Microsoft has created a giant replica of Xbox One console in Canada. The replica is about 40 feet long and 20 feet wide. Xbox Canada representatives has revealed that this Xbox One model will “unlock” when enough fans pledge their gamertag.
Straight described this marketing as below,
Members of the Xbox community can pledge their gamertags in person at the giant Xbox One, online, or from the dashboard on their Xbox 360. Doing so also makes them eligible to win digital rewards. Prizes include Xbox One consoles and trips to Toronto for the Canadian launch of the new system. What, exactly, will occur when the box unlocks is unknown. But you should expect it to be something special.
Microsoft Canada is planning a marketing campaign called “One Source” which represents that Xbox One console is a single device for games and entertainment.
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