Microsoft Expands & Increases Trade-In Program Value To $350

A few days back we reported on Microsoft launching an iPad trade-in program allowing consumers to get a minimum of $200 to spend at a Microsoft Store.  A new Microsoft Corporate Buyback promotion in partnership with Clover Wireless will allow users to trade in a number of competitors devices including: iPads, iPhones, Samsung, and Blackberry devices.  Consumers can receive a gift card worth up to $350.  Microsoft has posted a FAQ on how the program works:

Q. Who can trade in?

A: Anyone that’s ready to trade up to an amazing new Microsoft device and trade-in an eligible used device.

Q. Why trust this trade-in program?

A: Clover Wireless, has more than 20 years of experience in valuing used electronic equipment. Clover Wireless will provide the maximum trade-in value for your used electronic device, and if not a good usable device Clover Wireless will ensure it is recycled responsibly through an R2 and eSteward registered end of life recycler.

Q. What will it take to get paid?

A: Use the site to create your estimate and register your trade with Clover Wireless. Upon completion, instructions for packaging and mailing the device will be sent to your email address. Print the pre-paid shipping label and mail in your device, any required accessories, and the signed acknowledgement receipt within thirty days of when you receive your quote. Also include your Proof of Purchase documentation showing your purchase of a Microsoft device. The Microsoft device must have been purchased within thirty days of the date you ship your old device. Once Clover Wireless verifies the item you’re trading in matches your estimate and can validate your purchase of a new eligible Microsoft device, you will be issued the verified value. Allow sixty days to receive your credit, which will be in the form of a prepaid VISA card.

Read the full FAQ here

  • PoohGQ

    I think Microsoft is trying really hard. I think it will be a good idea, after merger with Nokia completes, to let Nokia handle marketing. The above will only work on a limited basis (both dollar-wise and geographical limitations) and cannot be a sustainable marketing effort.

    • Yuan Taizong

      That is unfortunately true, Microsoft must cater towards older Nokia devices rather than Apple, most people hold the perception that anything Apple is superior to anything Microsoft, no matter if it’s Macs Vs. P.C.’s or iPhones Vs. Windows Phones and even online services (which is not true in most cases), so most people won’t really go for this. Trading in archaic Nokia devices for high-end Windows devices would be something that could be successful.

  • Guest

    Crazy. What’s the point if you end up having to discount like that?

    • nohone

      Meanwhile Microsoft’s competitors take tradeins and give away other products or gift cards when you buy their products. But Microsoft does it, and it is looked at as desperate.

      • Guest

        They didn’t take an $800M write down. MS did.

        • nohone

          Really? Because years ago Apple introduced a product called the iPhone. It sold for $499 for the 4GB version, and $599 for the 8GB version. It was a miserable, horrible, joke of a failure. Know how people make WP into a joke because of those 150,000 apps it has? The iPhone had 5 apps, and Steve Jobs told us all we would ever need to program new apps is HTML and the web browser. After spending hundreds of millions of dollars on advertising, Apple dropped the price of the original iPhone to the current pricing structure, and even gave back hundreds of dollars (in the form of iTunes gift cards) to people. I should know, when they dropped the price that is when I bought my first Apple product.
          And yes, Apple took a write down because of it. Now of course nobody cared about Apple taking a charge, because it was giving the user a better price. But then Microsoft does the same, the writedown becomes something the media proudly talks about because it gives them another chance to mock Microsoft while helping to support their darling Apple.

          • Guest

            Yes, Apple had to lower the price of the iPhone initially. But inside of its first year of availability it had redefined the market and was minting large profits. So no, this isn’t remotely similar.

          • nohone

            Just as I wrote, it is perfectly fine if Apple takes a charge, because they are Apple.
            As for the “minting large profits” bit, they were making money off of iPod, but they were not “minting large profits” because of the iPhone. The first version was a failure. Of course, when Microsoft is literally minting large profits from Win8 and creates a device to support Win8, then you like to think that Microsoft is a failure. I know, people like you like to think Win8 is bringing the company to near bankruptcy, but with near 150 million copies of Win8 sold they can afford to spend a little to change themselves into a new type of company. Think of it like when Apple bought that failure of a company, NeXT. They spent a lot of money to change themselves, it takes money to make money.

          • nohone

            Oh, and BTW, Apple regularly gives away gift cards and in the past gave away devices if you were to buy a Mac – the massive failure of the computer industry. They are not minting large profits with the Mac and OSX, in fact, the only purpose of the Mac any more is to develop iOS apps. If it were not for that, nobody would buy a Mac. And the Mac has been around for 30 years. But when Microsoft puts out a new device that is competing with a device that has been out for 30 years, Microsoft gives a discount, they are horrible. But Apple gives away a discount for a Mac, and it is not an indication that Mac is a failure (even though it really is).

  • SategB

    Problem with this program is it says more about how the trade in products are retaining their value and demand while proving lack of the same about the Surface products