Microsoft Expands Retail Presence With Four New Specialty Stores In US

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microsoft store tysons corner

Microsoft today announced about its expansion of retail presence in US with four new specialty stores.

REDMOND, Wash. — May 8, 2013 — Consumers in Roseville, Calif.; Arlington, Texas; Novi, Mich.; and Seattle soon will have access to the same excellent choice, value, service and engaging experience that Microsoft Corp.’s products and services offer in other markets across the United States and Canada.

The four Microsoft Specialty Store locations will open in the following markets:

•  May 24: Westfield Galleria at Roseville (Roseville, Calif.)

•  June 5: The Parks at Arlington (Arlington, Texas)

•  June 5: Twelve Oaks (Novi, Mich.)

•  June 21: Pacific Place (Seattle)

Microsoft announced the opening of five new Specialty Stores in April, and the company is expanding on its existing retail footprint in the U.S. to deliver an assortment of products, such as the Microsoft Surface Pro with Windows 8, Windows Phone 8 and Microsoft Office 365. Microsoft aims to provide a premium retail experience that is entertaining, educational and as easy as possible with these new locations. More information on the Specialty Stores can be found at http://www.microsoftstore.com.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • SocalBrian

    They seem to be shifting their retail strategy from full size stores to kiosks, I wonder what is driving the change?

  • BobWite

    The return on investment is not there for the full stores, simply not enough traffic to support the build expense and labor needs.