With Microsoft’s Surface Pro now available, the Redmond software giant has increased their marketing campaign. In addition to airing ads during the World Cup, the company is also running a series of web banners across various websites.
The first banner contains the familiar tagline “The tablet that can replace your laptop,” and they second takes a subtle dig at the MacBook Air with the text “Lighter than air.”
I’ll admit I rarely see banner ads these days due to having tracking protection lists enabled in IE, but comment below if you have seen these banner ads anywhere. Do you think banner ads are a good use of Microsoft’s marketing resources?