Microsoft has hired TV chat show host Jonathan Ross as an executive producer at its Xbox games division. Eurogamer today revealed that Microsoft has hired TV chat show host Jonathan Ross as an executive producer at its Xbox Studios in the UK. Phil Harrison revealed this information in a meeting yesterday and he commented that Jonathan was hired to help Microsoft “change its thinking”.
“We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment,”
“We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media. These devices and boxes now allow us to do that in a really meaningful way.”
Jonathan Ross is working with Microsoft Studio ‘Lift London’ for a past couple of months to create these new experiences that join TV and gaming together.