Microsoft Invested Over $100 Million In Developing The New Xbox One Controller

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When Microsoft revealed the new Xbox One controller, it looked almost same as the Xbox 360 controller. It didn’t have touchpad or light bar like Sony’s PS4 controller. You will be surprised to hear that Microsoft invested well over $100 million for developing this Xbox One controller.

When Microsoft started this project of developing next generation Xbox One controller, they were aware of the fact that people just love Xbox 360 controller and it was the best in class controller.

“We knew that there were things we could improve, even though it was the best-in-class controller,” said Microsoft senior industrial designer Quintin Morris.

“We absolutely look at our competition, because we respect the competition,” said Alam. “But quite frankly, in the controller space, we are convinced that our device is the best in class. I think it’s a well-known fact. You double-check and look around you to make sure you’re not missing anything, but we weren’t encumbered by saying, ‘Hey, go copy that.’”

Microsoft had a whole bunch of brainstorm sessions and built hundreds of models with concepts like adding displays to the controller, the controller which emits smell, etc,.

 “We built small slugs of different types of smells that could actually come out of a controller,” said Alam. “Like, as you walked through a jungle, you’d smell the flora.”

Microsoft also tested controllers with speakers, displays, cameras, etc,. But the ideas didn’t make through.

“You’ve got a great TV with a better speaker than we could ever put in this controller,” said Morris. “And it made more sense to [not make players look down at a display], keeping the user’s attention on the TV. We really want them to be immersed in the experience that’s happening in front of them.” Plus, with an extra screen, “You’re burning battery life like there’s no tomorrow — not a great idea,” said Alam.

Another crazy idea that Microsoft tried out was the controller with a tiny projector which would beam out ambient visuals around the player. This was dropped due to battery-life issues.

Read the whole story from the link below.

Source: Venturebeat

About Author

Pradeep, a Computer Science & Engineering graduate.

  • ZappyKins

    I can say it seems worth it. The physical changes are all good – there is no wobble play in the thumb sticks, I like the new textured edges to the sticks, and those feedback haptic triggers are sensational.

    • Forg0t2

      I’ve heard some fanatic Xbox 360 players complain about the back buttons that felt like they couldn’t completely press it for this new controller,…

      • ZappyKins

        The back buttons? Do you mean shoulder or the ones that replaced the ‘start’ and ‘back’ buttons?

        • Forg0t2

          the shoulder ones,…

          • ZappyKins

            I remember they felt wider, but I don’t remember any specific problems. The whole controller felt really familiar when I picked it up. Mostly I noticed the guide button moved up and the ‘surprisingly intimate’ feedback triggers.

          • Forg0t2

            I’ve heard things about those buttons feeling smushy and that the thumb sticks are now higher which is also a different feeling. But i never held the controller myself so i can’t judge on that one. Just curious.

          • ZappyKins

            Well come on over and try it out! I’ve had my nearly a day now, and really like it. It for some reason feels smaller, even though it is about the same. I have to say I am really liking it so far. Hope you get a chance to play too.

  • Abraham Soto

    1/10 of a BILLION for making a little BETTER D-PAD and putting two more motors on the Triggers.. That what I call a waste of money. MS should be wiser on how they spend their money if they want to last. They are spending like the government. They should not have spend that amount of money on a controller R/D because the controller was already made and the changes were minimal.

    • mckayhb09

      The cost is hardly anything. If the sell 100 million Xbox One controllers the R&D cost will average $1 per controller.

      • Forg0t2

        How many Xbox 360 controller were sold?

        • Zicoz

          They’ve sold 80 million consoles, so that + people buying extra/&new controllers I’d say they’ve easily reached 100 million controllers for the 360.

      • SategB

        You really should learn about “Time Value of Money”

      • Abraham Soto

        Independently of how many controllers they sale,, that I think should be more than 130 millions,, the amount of money on the design don’t justify that amount . 1/10 of a BILLION in the design alone, not the production cost. You have to see that the main design was already made, the DREAMCAST<DUKE<S<360<ONE controller..This has been the evolution,, the changes has been minimalistic between generations and the design don't justify the money, the only bad thing I have found about the Xbox consoles controllers has been the D-Pad, I hope this new controller D-pad to be a lot better to play Fighting games,, they should have copy the Nintendo D-Pad (this one appears to be better but I have to try it) design for me is the better D-pad for fighting games.

        • Abraham Soto

          This has been the evolution,, the changes has been minimalistic between generations and the design don’t justify the money, the only bad thing I have found about the Xbox consoles controllers has been the D-Pad, I hope this new controller D-pad to be a lot better to play Fighting games,, they should have copy the Nintendo D-Pad (this one appears to be better but I have to try it) design for me is the better D-pad for fighting games.

  • laserfloyd

    Geez. The 360 has a damn good controller as it is. Oh well, I hope this one is worth the 100 mil! :P