Earlier this week, Microsoft announced the launch of Microsoft Video Network, a new offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers. The Microsoft Video Network will help advertisers to reach for their campaigns outside of Microsoft’s owned and operated properties. Microsoft claims that Microsoft Video Network is hugely competitive when it comes to audience targeting, using a combination of Microsoft’s unique first party data along with leading third-party data providers.
Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have led to digital media buying becoming less and less complex. These factors have led to video advertising spend rising approximately 85 per cent year on year according to the IAB, with the current supply and demand models driving efficiency and ROI for brands.
This latest product announcement reaffirms our focus on developing industry-leading advertising offerings centred on content engagement and consumer first experiences that are simple for our agency and brand partners. We are continuing to extend our network which, courtesy of the unique Microsoft ID, puts us above the rest in terms of multiscreen customer behaviour insight. Utilising this extension of consumer reach – alongside other products like Skype that reach audiences on our own platforms and beyond – sees the advertising offering at Microsoft go from strength to strength.