Back in March, we reported that Microsoft has formed Leap Experience Pioneers (LXP), an in-house games developer working on Kinect games. Recently, the studio revealed its website http://www.lxpstudio.com/ and even posted a video about hiring new people. The are looking for “the most talented and most creative people in the world” with the aim of creating “far future experiences, for inventive hardware”. Both the video and the website is now offline for some reason.
On March 6, 2014, Microsoft filed a trademark via the USPTO for “LXP”. It entered the Trademark Reporting and Monitoring System (TRAM) yesterday, on March 10. It’s a basic 1(b) Intent-to-Use filing for game software, and reads as following:
Word Mark LXP
Goods and Services IC 009. US 021 023 026 036 038. G & S: Game software
Mark Drawing Code (0) UNKNOWN
Serial Number 86213555
Filing Date March 6, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON 1 Microsoft Way Redmond WASHINGTON 980526399
Description of Mark The mark consists of The letters “LXP” superimposed over an image of an astronaut.
Type of Mark TRADEMARK
Live/Dead Indicator LIVE
According to Territory Studio, LXP studios considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans – combining a cowboy with an astronaut with attitude,” Territory said.