Microsoft Limiting Xbox One Pre-Orders To Allow Day One In Store Purchases

Game Informer snagged an exclusive interview with Microsoft Studios vice president Phil Spencer.  He talked about managing the hardware side of the device and maintaining a good consumer experience.

“We feel great about our hardware yield,” Spencer says.  “We feel great about the number of units we’re going to have at launch.  Our pre-orders are going really well; better than they did for the 360.”  Pre-orders continue to sell out each time Microsoft releases another batch to retailers.

“You want people to be able to walk in the store and buy one on day one, so you’re trying to manage the inventory that isn’t pre-sold,” Spencer says.  It’s not a yield problem; it’s us trying to manage the hardware side.  I want parents who do not think about pre-ordering electronics to be able to walk in and have a chance to find a box.  There might be a line, but I do not want it to be that if you did not pre-order in September, you cannot get one.  That doesn’t feel like a great consumer experience.”

While he would not give us pre-order numbers, Spencer assures us that things are looking good.  “Availability should feel a lot better than it did for 360,” he says.  “If people want to pick up more controllers and games, they’ll be there.  We feel really good about our pre-order number, and we are managing it through allocation rather than demand.  [Pre-order] is not the business.  Its way more important to me what happens when people walk in the store.  The business is selling consoles.”

Source: Game Informer

 

 

 

 

 

About the author  ⁄ Suril Amin

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Yuan Taizong

    This may not be a good deal for the many who want to pre-order but will think over it and not buy it in the stores.

    • Yuan Taizong

      Also, pre-order Xbox’es tend to have special features we probably won’t see in the stores.

  • arrow2010

    Yeah MS puts out a batch of 100 units for pre-order and they sell out. Big whoop.