Microsoft Makes The Business Case For Surface With New Ads

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With the OEMs continuing to fail, Microsoft is ramping up the marketing and distribution of their Surface tablets.  Three new videos have been published on Microsoft’s official Surface youtube channel showing real life cases of businesses using the Surface tablet:

Marcus Bluestein, Chief Technology Officer of Kraft Kennedy has replaced his corporate-issued laptop, his iPad and even his desktop with the Surface Pro. He has discovered that he can access all his corporate and productivity applications while enjoying the portability of a tablet.

At Palmetto Health, physicians are using Surface Pro to improve patient care. Physicians who are using a Surface believe it improves efficiency and allows them to see two more patients on average each day.

At FlyWheel Sports, customers use Surface RT devices at more than 24 boutique fitness locations to check in, get their bike number and access their TorqBoard to track their performance.

Source: Surface on YouTube via Neowin

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Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Rico Alexander

    The ads expose the need for a Microsoft docking solution for the surface. If they don’t want to do it then at least allow third parties to do so.

    • Tirinti

      Microsoft should add Thunderbolt to the next version of Surface Pro. Thunderbolt would allow to develop docking by the third parties.

      • Rico Alexander

        Would prefer something I can just sit in a slot and go.

        • techieg

          What’s the point with sitting it on a slot when its not like one actually needs to use its display directly when the dock should be hooked up to external monitors? Is there a concrete reason why you cannot connect the USB 3.0 with Surface’s cover closed and just laying next to your monitors while you work with it on external dual monitors? I am unsure how possible it is to implement the current click interface between Surface and its cover to accommodate a docking interface when they are two different thing because docking interfaces require much more than magnetics and certainly more pins in the connectors. By the way, Dell has the option to sit their’s on a dock but of course no cover/keyboard like Surface, which tells you that you can’t have it both ways.

          • Rico Alexander

            Has nothing to do with the display, just would rather sit something down vs. plugging something in similar to wireless phone charging vs. USB charging and I wouldn’t mind disconnecting the keyboard for the convenience.

          • techieg

            I think you’ll be just fine, just think of it as though you are docking your laptop. Do you “sit” your laptop on a dock as you described or it lays down with its display closed? Once you can answer that question, then I think it should be easy for you to see the Surface being in the same regular position as opposed to “sitting” since that does not serve any purpose anyway. Well, I doubt what you are looking for is going to happen except if MS comes up with a proprietary interface that combines both and still provides the simple magnetic snap connection of the current cover.

      • techieg

        See my reply to the “dock” suggestion below. An excellent Targus solution, with support for up to 3 external monitors, already exists and the part number is ACP70USZ. Bing it.

    • techieg

      You don’t really need a special “dock” to get the capability. Here is what we deploy at my job with the Dell XPS13 ultrabook since there is no official dock for it, it works over USB3.0 and can be used on Surface as well by connecting just connecting it to the Surface’s USB3.0 port and everything else connects to the dock/port replicator itself: http://www.bing.com/search?q=ACP70USZ&form=LEMDF8&pc=MALC&src=IE-SearchBox;

      • Rico Alexander

        That’s great but I prefer not having to plug in a cable every time.

        • techieg

          Surface keyboard magnetic connect and a docking interface are two extremely different things. You can’t have it both ways.