Today, I came across a post from Search Engine Land reporting about Bing App linking. Even though Microsoft has about offering since March, many developers are now aware of this feature on Windows platforms yet. Here is how it works,
Bing just released a new app-linking feature that allows you to link your Windows and Windows Phone apps to web search results. By surfacing app links alongside web search results, app linking helps boost discoverability and engagement of your apps. If you’re a travel provider, for example, and on-board your Windows Phone app to the Bing app-linking feature, anyone who looks up “paris hotels” on Windows Phone would also see your app link alongside relevant search results for your website. With one click, users can then deep link to the content about Paris hotels in your app or, if the app isn’t installed on the device, users can easily install it. Over a dozen apps have already on-boarded, including Hulu, Foursquare, and TripAdvisor. Look up “Modern Family” in Windows 8.1 Smart Search and, with one click, you can deep link into the Hulu app and start watching the show.
App Linking will be available for businesses. Bing Webmaster Tools will be the interface to linking a website to your app. Bing App Linking lets you connect your app to your web site so that search results for the top level of your web site include a link to your app. If you implement deep linking, search results for pages within your web site will include deep links to targets inside your app.