Xbox is partnering with Sesame Workshop and National Geographic for producing the next generation of television content which is interactive, live-action, Downloadable, linear episodes run like a normal television show. This new type of content allows children to play games with familiar characters and don virtual costumes that mold to their bodies and play around with the show’s environment. Microsoft is also working on a project called "Project Columbia,” which is a series of such children books. You can watch the video below to know more about this.
Read more on this project at Fast Company.