Microsoft Rated No.4 In The Top 100 Most Valuable Global Brands 2014

Top 100 Brands

The BrandZ Top 100 Most Valuable Global Brands 2014 was released today. The top 100 brands  added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. Google for the first time came on top of the results replacing Apple which was in the top spot for past 3 years. Microsoft was ranked No.4 behind IBM. The market research firm estimates that Google’s brand value jumped 40% over the previous year to $158.8 billion, while Apple’s fell 20% to $147.9 billion. Microsoft’s brand value saw a strong growth to $90.1 billion with over 29% increase.

About the author  ⁄ pradeep

Pradeep, a Computer Science & Engineering graduate.

  • PoohGQ

    Ok. Let’s get this clear before we get ahead of ourselves. Brand value has nothing to do with market share or market valuation. Somebody just posted on Twitter that Google was now worth more than Apple..

    • EU citizen

      you’re just a butthurt fanboi

      • PoohGQ

        Yeah. Of Microsoft. I would never deny that I’m a fanman. I was in line at midnight for Windows 95..go figure! But articles like this lead some to commit suicide because of stupid statics that really don’t mean shit for the average person..

    • Habib Wakil

      Did anybody see Marlboro on the list?

  • ThatGuy

    I’m not surprised. Who doesn’t use google?