The BrandZ Top 100 Most Valuable Global Brands 2014 was released today. The top 100 brands added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. Google for the first time came on top of the results replacing Apple which was in the top spot for past 3 years. Microsoft was ranked No.4 behind IBM. The market research firm estimates that Google’s brand value jumped 40% over the previous year to $158.8 billion, while Apple’s fell 20% to $147.9 billion. Microsoft’s brand value saw a strong growth to $90.1 billion with over 29% increase.
Pradeep, a Computer Science & Engineering graduate.