Microsoft Rebrands ‘Surface RT’ Device As Just ‘Surface’

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Microsoft Surface

Microsoft has quietly rebranded the Surface RT tablet. The ‘Surface RT’ will be now known as just ‘Surface’. The second generation Surface is called ‘Surface 2′, so it makes sense to make the first generation device branding inline with the current product offering. Microsoft now has the following three devices on sale,

  • Surface – $349
  • Surface 2 – $449
  • Surface Pro 2 – $899

What do you think of the new rebranding?

Source: Microsoft



About Author

Pradeep, a Computer Science & Engineering graduate.

  • Code Weed

    Now it is more confusing…. thanks to the s*@t heads at the Microsoft marketing and public relations… How would the average consumer know that the device they bought has an ARM processor in it and the device will not run the x86 programs…

    They have changed names of their services and products a zillion times already… this is just ridiculous…

    • jgerb0

      Relax, this is just the Surface….

  • Liberal Republic

    Leave Surface RT as is. It has lot of false negative baggage and now the baggage will be assigned to every Surface. Anti Microsoft faux tech journos will do everything in their power to confuse public. It was the tech journos who confused people more than MS. Even now they compare Surface Pro to iPad. It is becoming ridiculous. Now, Microsoft has given them a weapon to disparage the entire surface line.

    Surface RT is a great product and this is my personal opinion. Unlike many anti Microsoft journalists I can make that call because I use the product.

    • SategB

      You make good points (and like your contrarian post name) but let’s be honest some of the poor comparison blame has to fall on MSFT poor product marketing and positioning at the start.

      • SategB

        And re-reading Frank Shaw recent state he stills compares Surface Pro to iPad.

      • Liberal Republic

        I agree Microsoft deserves some blame.

  • SategB

    This speaks loudly how bad MSFT marketed the product to start.

    Dropping the RT from the name is the first step in discontinuing the OS with as little attention as possible.

    RIP RT

    • nohone

      iPad, iPad 2, iPad 3, The New iPad, iPad Air.
      I can understand the number, but if they need to drop “The New” from the name then I guess that means iPad is a massive failure and they are grabbing onto the coat tails of that other failure, MacBook Air.
      (For the record, the iPad is not a failure, just showing how absurd your comment is. Now the MacBook Air, that is a failure)

      • SategB

        Selling a couple million a quarter of a product is not a failure taking a near billion dollar write off on a product is.

        RIP RT

        • nohone

          Crap, I broke my rule and replied to the troll. I need to look at the name before hitting reply.
          But since I am here… If Microsoft sells 1/10 of what Apple does, they are a failure. If Apple sells 1/10 of what Microsoft does, they are a success. Got to love that logic.

          • SategB

            No what determines success or failure is is the company making a profit on the product or did they take a $900 loss
            (BTW This is nice, like the good old days before the site got inundated by the hostle Fruit fans!)