Microsoft Releases A New Infogrpahic To Promote Surface Pro 3 Devices

APAC SurfacePro3 infographic FINAL 1_editing_legal

During the announcement about expansion of Surface Pro 3 availability to 25 additional markets, Microsoft posted a new infographic to promote devices like Surface Pro 3. Check it out above.

Take a look at research we recently conducted in the Asia Pacific region showing burgeoning demand for hybrid devices. People want the ability to do more.

Surface Pro 3 delivers the productivity of a PC and the freedom of a tablet. Make no mistake, Surface Pro 3 packs the power of a high-end PC (you can read up on full device specs here) and when combined with the Surface Pro 3 Docking Station, it goes from the “tablet that can replace your laptop” to the “tablet that can replace your laptop and your desktop PC.” And even with its capabilities to do all this, Surface Pro 3 is still 30 percent thinner and 26 percent lighter than an 11-inch MacBook Air – and 40 percent lighter than the 13-inch MacBook Air.

Source: Surface blog

  • Willem Evenhuis

    I think in asia, moreover than elsewhere in the world, price is also an issue. I am amazed how much cheaper I can get products in Asia compared to Europe. But the prices of the surface pro three are now quite expensive.

    • donzebe

      For an average use it is expensive, but when compare to other devices that are targeting professional, the price is on par.

      • WMPhan

        But Enterprise all they do is buy on price, so your statement is in correct. Surface 3 is just too expensive. No one, not even professionals, are willing to pay the Apple tax for a Windows laptop. :(

        • NGS

          Terrible statement. I for one have purchased it and from what I can see, it is selling quite modestly well. Not going to be an instant smash but it will do well as a niche product.

          • PopPop

            You for one…and the is the problem. Even a niche product has to be profitable and sadly at current modestly well number it does not translate into profits.

    • tropolite

      I disagree with the comment about the Surface Pro 3 being ‘expensive’. Yes, if you compare it to a tablet only device like ipad or similar. But if you compare a SP3 with say a Lenovo Carbon X1, that has i5, 4Gb RAM 128Gb SSD, 14″ for around $2100 in Australia and for the SP3 if you get the i5 with 8Gb RAM and 256Gb SSD along with a Type Cover you get this under $1700.
      The SP3 is more than a tablet and I think that’s what Microsoft has been attempting to address in their marketing.
      I have everything I used to run on my desktop on my SP3. It’s an amazing piece of technology, and my personal opinion was well worth the purchase.

      • Willem Evenhuis

        Based on those mentioned specs perhaps. But I would still consider those specs + type cover for max a 1400 Australian dollar price.
        I currently own a surface pro first gen, 12 months old. Looking back I then paid 1300 US dollars for 128 Gb + type cover. My view on the expensive pricing is that the battery performance is just disappointing for the price you pay (there’s even no easy way to swap batteries). I have to charge my surface pro frequently during the day. The usage this way feels like I’m using a mid-range laptop. Using it in tablet mode quickly makes me feel battery range anxiety and often this is also true. Don’t get me wrong, the surface itslef as a pc/tablet is a great experience as a tablet and productivity device. I was surprised though how much the battery determines what can productively be done. A constant plug in the charger doesnt help battery longevity itself to the point the surface becomes more of a mini destop with the inadequate uplugged range to enjoy it as a tablet device. That to me makes it hard for me to justify the current pricings of all surface models. I even seen user reviews of the SP3 where the daily battery usage is only 6 hours of normal use, compared to the 9 hours promised by microsoft (as I understood probably only achievalble if the device is stanby during most of the day, that’s impracticle).
        Currently for all models I would advice microsoft to think of all model base prices at least 25% less than what is currently marketed, if they want to seel these devices in volume for realistic prices and set their goals of achievable a laptop in every home. For 1700 dollars I’m not going to buy and upgrade to a new surface pro every year or so and sell my current surface pro at a loss. I don’t see that as a win-win for the consumer/end-user. For 1700 dollars such a hybrid device needs to perform in “normal” conditions according to realistic specs for at least 5 years (if not longer). I don’t see my surface pro one reaching that goal for the (high) price I paid.

        • purrpullberra

          I think you forget that MS is not trying to sell tens of millions of these. They want to sell them as HIGH END versions of products that HP and Dell and other OEM’s SHOULD be producing, less expensive ones to sell in the tens of millions of units.
          MS would be killing their best partnerships if they went all out for market dominance. Think of these as the high-end reference devices, like if Intel built some expensive, gorgeous ultrabooks first because no one else would make one.
          MS would be happy, as would the OEM’s, if Surface had only 10-15% of the windows hybrid market. Like Mac to Windows on the desktop.
          What you’re talking about would force MS to make the Surface with less quality. The screen is the best screen in any mobile device for example. It’s not perfect but SP3 is an impressive, capable, all-around killer device. Apple is trying to make something just like it and a lot of market analysts see this type of device becoming the hottest new thing.
          If you won’t compare it to devices required to do everything SP3 can do you won’t see the value proposition. Well-built and good-looking versions of comparable devices will cost a LOT more than the Surface Pro 3.
          We also couldn’t justify upgrading from our gen1 SP. My laptop and tablet were lost in a burglary and *with employee discount* a SP3 i5 128 w/cover was an unbeatable value. But even at $200 more this thing is going to be worth every penny over it’s life.
          And FWIW I’m having great battery life but I am not a heavy user.
          Surface Pro 4 will be a stunning device, with the newest Intel chips inside (I hope/predict). THAT one is the one that will make you buy one again if battery life is of high import. :-)

          • WPhan

            MS wants to sell them as high end but seeing the response to the product first 2 generation it is not work. The reason OEM partners are not producing products like SP3 is they figured out long ago there is little to no market for premium Windows devices. If someone is willing to spend premium $ on a computer, they usually buy Apple. That’s the sad fact and Surface is proving it once again. :(

          • Willem Evenhuis

            I agree. I think the surface pro 4 will be one to wait for. It’ll certainly have my undivided attention if they can get an improved stylus software and OS support right (SP3 is getting there, but microsoft is, in my opinion, still missing the bigger picture due to a different mission statement for the surface pro line-up). I think that could be a game changer and new paradigm for the surface (pro).

  • Vincent Haakmat

    You meant Infographic :)

  • purrpullberra

    My experience with my SP3 is that a family sees this as a way to go from one Mac desktop and 3 phones into having a second desktop, a new laptop and a new tablet. Plus they could take it anywhere and still have a PC. All for $1500. (Dock + cover + monitor) Now both kids can have a ‘puter for homework too.
    And it looks gorgeous without requiring an ugly case (like an iPad) when in living room tablet mode.
    And it should be good to go for several years like this.
    It’s not really that expensive if you consider it against buying the multiple devices needed to get the same uses covered.