Microsoft Releases New Ad For Windows RT By Comparing It With Apple iPad

Microsoft today released an another ad for Windows RT tablets devices attacking Apple iPad. This new ad focuses on multitasking capabilities of Windows RT in Windows RT tablets like Surface RT, Dell XPS 10, etc, and showing that Apple iPad lacks this feature. An employee is Skyping with his superior while browsing vital information during the call by having the apps side by side on his Surface.

What do you think of this ad?

Update: The device used in the above ad is Dell XPS 10 Windows RT tablet, not Surface RT as mentioned before.


  • No Name

    Doesn’t show that Surface will require a secondary item to get mobile Internet since it’s not built in.

    • 12Danny123

      I don’t think that is the surface it’s a dell tablet

    • Gerry

      This is a Dell XPS 10 Tablet. It has AT&T 4G LTE

    • nohone

      And the iPad this guy is using does not have cell connection, unlike the Dell device, otherwise he would be able to connect. But unlike the highly restricted and limited iPad, sun as the one I have, a Win 8/RT can have any USB device connected to it, including a cellular USB connector. So if you don’t want to pay for the dongle when you buy the device, later decide you want a cell connection, or if your cell provider does not support the device when you buy it, you can upgrade at any time.

    • PoohGQ

      I tether mine to my T-Mobile phone using Wi-Fi and I don’t think I would want to have an additional bill just for data anyway..

  • Emily the Strange

    Not a surface Tablet, it surely says dell on the back, and we dont even know if its a RT device either, it could be easily a x86 Tablet since both would look the same and would run the same win8 apps. but still a good ad.

    • pradeepviswav

      Corrected. Thanks,

      • PoohGQ

        Looks like that hasn’t changed on the link from your sister company WMPU..

  • Alf Lenni Erlandsen

    To be honest i think its more of a general Windows 8 commercial. You assume its RT because of the tablet, yet the consumer doesnt know this. It doesnt say RT anywhere, so…..

  • grs_dev

    Love the ad. Plain, simple, and people can relate to it. It also is timed perfectly with the baseball season and the all star break etc. Thumbs up.
    It does look like the ad is for Windows 8 in general but it’s clearly featuring the Dell XPS 10 tablet which is available with both x86 and ARM (RT). The ARM is the more competitively priced one at $299 whereas the Intel based one is at $499.
    I would imagine the Dell version of the same ad would probably tout the $299 price point a lot more by adding a “Starting from $299” or something to that effect.

  • Windows 8

    I liked the ad, nice and simple but conveys the message quite fast…

    But I want this to be available everywhere !! ( I mean the Surface and I know this is Dell XPS )

    • PoohGQ

      Microsoft has yet to learn how to market their products well. Most of the years of their existence, their products have sold themselves. We’ll have to wait and see if they’ve learned a thing or two in the age of their children’s generation.. :)

  • Alex

    A very lifely situation

  • reKitab

    iPad is toast:)

  • frankwick

    It makes the point. Run two apps on screen at once. This ad will soon be dated. Win 8.1 will allow four apps on screen — depending on screen resolution.