Microsoft Replaces Stolen PCs At SXSW For Free

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The StartupBus is an annual invitation-only event where coders build a startup in the time it takes to drive to the SXSW conference in Austin, Texas. Once at the show, they present their idea to angel investors. This year, the bus was traveling from Florida.

The event was almost ruined when  in the wee hours of Sunday night, the house they were staying at in Austin got robbed and “tens of thousands of dollars” of laptops were stolen. Mitch Neff, the Bus’ organizer tweeted about it a 3 a.m.

So.. #StartupBus Florida house got robbed tonight of tens of thousands of laptops/electronics. That’s #sxwproblems

— Mitch Neff (@MitchNeff) March 9, 2014

Lucky for the Startup Bus Microsoft had been monitoring the SXSW twitter stream and came to the rescue.  Microsoft delivered a bunch of Surface tablets and Dell and HP laptops running Windows 8.1. The coders also received shoes from Creative Recreation and Herschel backpacks courtesy of Microsoft.  The stolen laptops were mostly Macs, the coders said, but they were happy to get the Windows replacements.  The stolen laptops were mostly Macs, but it seemed everyone was pretty happy to receive some PCs.

msftswsxproblems

Microsoft has also been monitoring the hashtag #SXSWProblems and giving out free Windows Phones and rides to and from the airport.  Airbnb is another notable company helping out people through this hashtag.  Here are some examples of people tweeting about getting free stuff from Microsoft:

freeairportrideBiOucJWCYAAbbJq

Thank you @Windows#sxsw pic.twitter.com/sbcSBaCJhs

— Ben Hunt (@benhunted) March 8, 2014

 

Thanks so much @Windows for solving my SXSW “dumb” phone problem with a Lumia 1020 AND a ride to the airport! Awesome! #SXSWproblems

— Diana Hilton (@didiimnida) March 9, 2014

 

.@windows just upgraded me to a Lumia 1020! Time for some great phone pics#sxsw pic.twitter.com/NU5IOSkCFa

— Shane Reustle (@reustle) March 8, 2014

Not too surprising that this has gotten little coverage in the mainstream press. But I hope this allows people to see the good Microsoft does.

Source: Twitter

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Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin