MSR is working on a project which lets brands or companies to find the social news about them. Imagine you are owning a brand and you want to keep yourself updated with the public perception of your brand, then this MSR’s project will help you to do the same in single page.
Description from Microsoft Research:
Today if you wanted to find information about your company you would do a search, look at Twitter, find the Facebook page, check a financial site, and build a list of competitors and do it again for each. Once you’ve done all that work then you need to share the output. Of course the report is immediately out of date when all the data changes tomorrow. Social News Search for Companies identifies relevant content from real time news sources; and then provides rich collaborative tools for users