Microsoft had a long tradition of delivering pre-show keynote at CES. Surprisingly, Microsoft last year said that it is not taking part in the CES with the following reason,
We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
It seems Microsoft has reversed their decision and returning to CES again this year. BBC reported today that Gary Shapiro, president of the Consumer Electronics Association revealed this information at London.
“Microsoft is officially back in the International CES,”
“They are taking out significant space in meeting rooms – it’s actually a larger presence than I believe they have ever had.
“Microsoft will have to make the decision who the rooms are open to or not, but I imagine they’re very open to the press.
“We have had a tremendous partnership [with Microsoft] going back to the very beginning. You know, we had one little blip this year… but now we’re happy to have them back with a physical presence.”
Are you looking forward to next year’s CES?