Speaking at Goldman Sachs Technology & Internet Conference today, Microsoft’s Executive Vice President of Marketing Tami Reller revealed that Microsoft has sold over 200 million Windows 8 licenses since its launch in October 2012. Previously, Microsoft announced the sales numbers of Windows 8 in May 2013 when 100 million milestone was reached. It took about 8 more months to double the numbers.
About 240 million licenses of Windows 7 were sold in its first 12 months, compared to 200 million licenses of Windows 8 in 15+ months. The decline in sales rate is due to various factors. First, PC market in general is in decline. Second, Windows 7 came after not so well received product called Windows Vista. Microsoft is on track to deliver Windows 8.1 Update 1 in April to the consumers and Tami told the following in the conference,
“more rapid cadence” on which the Windows team has been delivering, while adding there are “more things coming just around the corner.”
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