Microsoft Stores To Host Midnight Launch Event For Surface Tablets In 10 Cities In The US

1

Microsoft today announced that its retail stores will host midnight launch events for Surface 2 and Surface Pro 2 in 10 cities across the country. And one winner and a guest in each city will attend ultimate concert experience with Pitbull performing at Microsoft’s retail store opening in Orlando at Mall at Millenia.

Here is the press release.

REDMOND, Wash. — Oct. 9, 2013 — Microsoft Corp. on Tuesday announced it is hosting a series of midnight launch events at 10 Microsoft retail stores across the nation to celebrate the launch of Surface 2 and Surface Pro 2. Starting at 10 p.m. local time on Oct. 21, each participating store will host the Surface Challenge, offering contestants in each market a chance to go head-to-head in a series of fun, interactive and sometimes physical games for a chance to be whisked away to Orlando, Fla., the next morning for the Mall at Millenia store opening, where Pitbull will perform.

Attendees are encouraged to join the event in advance at the Microsoft Store Facebook page. At the event, they will have the chance to win dozens of other prizes as well as be among the first to check out both Surface 2 and Surface Pro 2 along with the latest accessories before they’re available to the public on Oct. 22. In addition to the 10 midnight launch events, the remainder of the more than 70 Microsoft retail stores will be holding events and giveaways to celebrate the new Surface later this month. Details will be posted at http://www.microsoftstore.com as they become available, or people can visit their local Microsoft retail store to find out more.

“We’ve worked hard to ensure that Microsoft retail stores will be the best place to experience and purchase the most productive tablet on the planet — Surface 2 and Surface Pro 2,” said David McAughan, chief operating officer of Microsoft Retail Stores. “Our stores are all about having fun with our customers and connecting with local communities. These Surface launch events are a great example of the type of experiences you can enjoy at our stores as we kick off the holiday season.”

Events will take place in the following locations:

• Bellevue Square Mall

• Westfield San Francisco Centre

• Scottsdale Fashion Square

• Dadeland Mall (Miami)

• Lennox Square Mall (Atlanta)

• The Shops at Prudential Center (Boston)

• The Westchester (White Plains, N.Y.)

• The Domain (Austin, Texas)

• The Fashion Centre at Pentagon City (Arlington, Va.)

• Oakbrook Center Mall (Oak Brook, Ill.)

Surface 2 includes significant new features — it’s thinner, faster and so much more than a tablet. A powerful laptop in a tablet package, Surface Pro 2 is a notable improvement, providing faster performance and significantly longer battery life. Both devices also feature a new lineup of Surface accessories.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • Yuan Taizong

    It’s great to see Microsoft marketing their products and services more, honestly I find another Microsoft service I haven’t heard of almost every day (today was Bing Places ¿anyone heard of it?). Another great strategy is product placement, I’m sick of Apple’s product placements since the mid 1980’s, Microsoft needs to give away Microsoft Surfaces for free to television studios :-D