According to market research firm Canalys, Microsoft is now at 4th place in the UK tablet market with their Surface devices. Apple, Samsung and Amazon are above them and Google Nexus devices is following them in sales. Microsoft sold 71,540 units in the quarter, up 27.1 per cent on a year earlier, to grab a 3.3 per cent market share. Out of which, 58 per cent of these units were of the ARM-powered RT version with the Surface Pro devices comprising the rest.
Canalys senior analyst Tim Coulling reckons channel partners helped Microsoft shift more devices, but added that weakness in consumer spending was hitting the Surface less dramatically than others. “There is more of a commercial opportunity for Surface,” he told The Channel, “plus Microsoft has a channel programme and is putting units into Authorised Device Resellers (ADRs)”.
Relegated to fifth spot by Microsoft, Google struggled to gain traction, with sales dropping nearly 80 per cent to a little over 42,000 units. This may be that the product was refreshed in the third-quarter when there was a sales peak, said the analyst.
Microsoft last week announced the Surface Pro 3 device and it is going on sale from next month. Microsoft has already revealed that they are seeing strong demand for Surface Pro 3 from businesses and the sales should further grow the coming months leading to increased market share.
Source: The Channel