We have already seen in the past where Microsoft made fun of Apple iPad in ads by comparing it with Windows tablets. This time, Dell XPS 10 is compared to Apple iPad. The above video ad shows the multitasking capabilities of Windows RT in Dell XPS 10 which is absent in iPad, the ability to have microSD card inserted into Dell XPS 10, and the semantic zoom option available in Windows RT to have an overview of contents.
At last, the main difference between them is the price. Apple iPad 32GB costs $599 whereas Dell XPS 10 32GB costs just $399.