Microsoft Bing team started indexing the apps installed on the device to serve you contextually when you search for related queries. With Windows Phone 8, Microsoft introduced a way to surface apps within search results giving a deeper entryway into what you might be trying to accomplish. For example, if you search for “Angry Birds”, there will be an option to download that app directly from the results. Or when you search for some hotels, there might be some relevant local search apps listed on the search results. In Windows 8.1 Bing Smart Search, Microsoft is moving to another level.
With the launch of Windows 8.1 we are expanding this notion with Bing Smart Search. Now when you search we also display deep links of information that might be available in a given app. For example, if you’re searching for New York City we’ll not only show you beautiful full bleed images and top web results but we’ll also display the option to open that result within the Wikipedia app, Bing Maps app or within the Bing Travel app. With one click, you have a contextually relevant result opening within a rich app experience.
Read more about it below.