Microsoft Talks On “Outlook” Brand And Its Family Of Products

Until last week, the “Outlook” brand denoted the desktop e-mail/calendaring client from Microsoft. Outlook for desktop was available both for Windows and Mac. Outlook Web Access(OWA) is a web based client for Exchange server users who can access their mail boxes through browsers instead of desktop clients. Yesterday, Microsoft announced Outlook.com, a consumer focused  e-mail/calendaring service. Some of you may got confused on what Outlook is all about now?

Here is the description from Microsoft,

Outlook is a family of products and services from Microsoft that are designed to help you manage your communications and calendar; all from one place. We think of it as a communications hub that can bring many of your different information sources together in one place. Our set of Outlook branded experiences are designed to help you easily stay in touch with those people you most care about, collaborate with those you need to get things done with, protect you from spam email, stay on top of the information that matters most, and manage your time more effectively.

While Microsoft will use the “Outlook” brand to refer to an experience which surfaces through several different products, following are the products that will be part of Outlook experience,

  • Outlook on the Windows desktop is what most people think of as “Outlook”. This is the workhorse of email and calendaring for most information workers around the world today.
  • Outlook on MacOS is the counterpart of Outlook on Windows and delivers a comparable experience that is optimized for the Mac user experience.
  • Outlook Web App (OWA) is the browser-based companion and look-a-like of Windows desktop Outlook. OWA is used by Office 365 and Live@EDU users, as well as the many users of Exchange Server.
  • Outlook Mobile is the mobile version for Windows Phone.
  • As I mentioned above, today we added Outlook.com. We are excited about the new Outlook.com email service and the consumer targeted web UI it offers.

Now you can use “Outlook” for both your personal communications as well as business communications!

What do you think of this branding?

About the author  ⁄ pradeep

Pradeep, a Computer Science & Engineering graduate.