Microsoft To Cut WinRT Price For OEMs

Bloomberg is reporting that Microsoft is planning on cutting the price of WinRT for small-sized (8 inch) tablets.  Microsoft originally restricted which OEMs would be allowed to produce WinRT tablets, but now Microsoft is looking to expand the number of OEMs producing WinRT tablets.  With more flexibility and cheaper WinRT software the OEMs will have a greater ability to compete against Android tablets and the iPad mini.

It remains to be seen if the OEMs want to create a compelling WinRT tablet and will put the marketing muscle behind it to sell.  The SurfaceRT remains the most successful WinRT tablet, and an 8 inch version is expected to be unveiled later this month.  With Intel’s introduction of Haswell and a refreshed Atom processor, the problem of battery life is diminishing.  However, WinRT tablets will be cheaper and may be a compelling buy for consumers who do not need legacy software.

 

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