Microsoft To Deliver Voice-Enabled Text Advertisements ? ?

1

It seems Microsoft is working on Voice-Enabled Text Advertisements. From the recent patent publications by USPTO, Microsoft has got 3 patents related to Voice-Enabled Text Advertisements. Read their abstract below,

VOICE-ENABLED TEXT ADVERTISEMENTS

Voice-enabled text advertisements are delivered for presentation to users within electronic advertising environments. When an advertiser provides an advertisement to an advertisement delivery system, the advertiser may specify whether the advertisement is to be voice-enabled. The advertisement delivery system stores advertisements with an indication regarding whether each advertisement is voice-enabled. When an advertisement is selected for presentation to a user, the advertisement delivery system determines if the advertisement is voice-enabled. If a selected advertisement is voice-enabled, audio is generated from the text of the advertisement or audio previously generated from the text of the advertisement is retrieved from storage. The audio comprises voice generated by applying text-to-speech functionality to the advertisement text. When the advertisement text and audio are delivered for presentation to a user, the advertisement text is displayed and the audio is audibly presented to the user.

VOICE CUSTOMIZATION FOR VOICE-ENABLED TEXT ADVERTISEMENTS

Methods are provided for determining a customized voice to be used for an audio advertisement. Text of an advertisement is received, and it is determined that audio is to be generated from the text of the advertisement, and that the audio is to comprise a customized voice. The customized voice is selected by the advertiser. The audio is generated from the text of the advertisement, and the text, audio, and indications that the advertisement is voice-enabled and that a customized voice is to be used in association with the audio are stored in an advertisement storage. When a request is received for advertisements, at least one advertisement is communicated for presentation to the user, such that the text is visually presented to the user and audio comprising the customized voice is audibly presented to the user.

PRICING FOR VOICE-ENABLED TEXT ADVERTISEMENTS

Systems and methods for identifying monetization values for voice-enabled text advertisements and for providing the voice-enabled text advertisements for presentation to users within electronic advertising environments are provided. Advertisers may submit bids on both text advertisements and voice-enabled text advertisements. Using the bids submitted by advertisers, monetization values for text advertisements and voice-enabled text advertisements are calculated. The monetization values for voice-enabled text advertisements may be calculated based on a cost-per-voice bid submitted by the advertiser indicating a monetary amount the advertiser is willing to pay for voice audio of the voice-enabled text advertisement. Based on the monetization value of each of the voice-enabled text advertisements, at least one voice-enabled text advertisement is selected for presentation. The selected voice-enabled text advertisement is communicated for presentation to the user.

Apart from these, check out some of these filings from Microsoft.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • Anonymous

    I for one do not want text to speech enabled advertising delivered to me. I sure hope this can be disabled on the client side.