Microsoft is planning to create original content for its growing 40 million Xbox LIVE customers. Microsoft is setting up a TV studio in Los Angeles that will create original programming for Xbox. Microsoft is planning to produce all forms of content for every member of the family like live events, reality, game shows, documentaries and scripted comedy or drama.
According to Nancy Tellem of Microsoft, Microsoft and Xbox are in a unique position with a technology that allows you to deliver multi-platform programming.
The technology is there, not only for the audience that just wants to watch passively, but also for those who want to engage the content more, whether by mobile, tablet or on TV.
Source: Hollywood Reporter