Microsoft is offering an attractive deal for the OEMs to promote Windows Store and the apps listed in it. If OEMs want to promote Windows Store and its apps in a really good way, they need to have touchscreens on the PCs which I think is Microsoft’s goal for this program.
If the OEM becomes a Windows Store partner, it will be able to receive 5% of net receipts earned through sales of Windows Store apps purchased from the Windows Store on OEM Activation (OA) 3.0-enabled, Genuine Windows 8.1 PCs that they sell. Similar to how app developers can see their total app downloads and other metrics, OEMs can keep track of total app downloads through their PCs, etc,.
Microsoft is also suggesting few other ways for OEMs to make money out of Windows Store. The revenue share for the developer of a Windows Store app that sells through the Store starts at 70%. When an app’s sales reach USD $25,000, the developer revenue share for that app increases to 80%. If OEM can become a developer, they can receive the same levels of app- based revenue share at the same thresholds.
OEMs have s branded section in the Windows Store. So, they can monetize through placement of apps in your OEM branded section of the store. Any monetization that they negotiate with a developer or developers in return for featuring their apps in the Store is beyond the scope of the Store. So, they are free to negotiate those arrangements. Similarly, they can monetize through placement of apps on Start screen through preinstallation as well.
Hopefully, this will encourage more OEMs to embrace touch devices running Windows.