Microsoft: Yammer Sales Quadrupled Year-Over-Year

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Yammer Microsoft

Microsoft today shared some impressive numbers about Yammer, its enterprise social networking product it acquired last year. Yammer sales tripled YOY with Q4 sales quadrupled YOY.  

2012 Highlights:

• Full-year 2012 sales nearly tripled year-over-year (ended Jan. 31, 2013)

• Fourth-quarter sales quadrupled year-over-year (ended Jan. 31, 2013)

• Number of paying customers increased 165 percent in 2012

• Surpassed 7 million registered users

David Sacks, Yammer co-founder and corporate vice president, Microsoft Office Division said the following about Yammer’s growth,

“Yammer experienced banner growth in 2012 and grew particularly fast in the fourth quarter. Our momentum is definitely accelerating following the Microsoft acquisition,”. “The power of the freemium model and the validation that Microsoft brings to Enterprise Social Networking is helping drive mainstream adoption among leading organizations. Enterprise Social Networking is becoming the cornerstone of workplace collaboration for its ability to empower people and drive employee engagement, team collaboration and business agility.”

Read more about it here.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • frankwick

    Does this eventually become part of SharePoint?

    • Manu

      It has to. I’m sure it won’t be for a year or two, but similar to the Skype acquisition on the consumer side, this needs to be baked into core MS products for enterprise.

    • Manu

      It has to. I’m sure it won’t be for a year or two, but similar to the Skype acquisition on the consumer side, this needs to be baked into core MS products for enterprise.

      • redtidal

        I thought Skype and Lync are going to be one platform but two brands, with features adjusted for customer and corp markets.

        Also Yammer is not a consumer product to begin with.

        My guess:Yammer is going to be for a more relaxed smaller setup, while SharePoint for large strict corp environment.

      • redtidal

        I thought Skype and Lync are going to be one platform but two brands, with features adjusted for customer and corp markets.

        Also Yammer is not a consumer product to begin with.

        My guess:Yammer is going to be for a more relaxed smaller setup, while SharePoint for large strict corp environment.

        • Manu

          I don’t see Skype/Lync sharing the same platform. Skype is entirely hosted and focused on huge scalability, Lync can be self hosted and is meant for incremental deployment. Their current roadmap is to federate Skype with Lync, allowing the two products to directly interact, but remain distinct backends.
          I don’t see them positioning Yammer that way at all. Already Yammer is going after Fortune 500 companies. Yammer will most likely become integrated into the “My Sites” and Social Feed in SharePoint.

          Functionally SharePoint and Yammer are 2 very different products. SharePoint is about content, documents, and data sharing, Yammer is focused in a much more specific peer to peer social space. They market SharePoint to companies as small as 5-10 people through Office 365, I don’t see that changing.