Microsoft was criticised by many people yesterday because of the Bing Marketing team’s tweet. Bing’s twitter account tweeted that it would donate $1 for every retweet of that tweet upto $100K. Later Bing team apologized for their poor act. But Microsoft’s Global Community Affairs team has been busy in extending their support to Japan. Here is the list of efforts that Microsoft have so far undergone.
1. Activating our Disaster Response protocol and team – a dedicated group that mobilizes our company during crises such as this – who is leading outreach to customers, partners, the local government, and relief agencies.
2. Providing customers and partners impacted by the earthquake with free incident support to help get their operations back up and running.
3. Providing free temporary software licenses to all impacted customers and partners as well as lead governments, nonprofit partners and institutions involved in disaster response efforts.
4. Making a cloud-based disaster response communications portal, based on Windows Azure, available to governments and nonprofits to enable them to communicate between agencies and directly with citizens.
5. Issuing an appeal to our employees to support the relief organizations working in Japan – we match our US based employees donations dollar for dollar up to a maximum of $12,000 per employee per year.
7. Committing to support the immediate relief and rescue efforts in Japan, working with our nonprofit partners to provide the necessary support
Keep it up, Microsoft.