New ‘Honestly’ Series Of Ads From Microsoft Talks About The New Windows Experience

Along with the new Surface ad, Microsoft has also posted this new Windows ad as part of the new ‘Honestly’ series of ads. It focuses on Windows 2-in-1 PCs. Windows 2-in-1 PCs give you the best of work and play. Either it’s watching movies on Xbox Video or getting work done with Microsoft Office, Windows 2-in-1 PCs will serve the purpose.


  • It’s new but, you know it Work the way you always have with the familiar desktop and the Start button, but now with the magic of touch.
  • It works with what you have Your new tablet or PC will work with most printers, cameras and software.
  • It’s easy to get around With touch or mouse and keyboard, you can quickly and easily get it all done.
  • It’s flexible With the new 2-in-1s, you can get a tablet and laptop in one.
  • Power of Office Get things done with Office on a tablet. Office may be sold separately.
  • Do more at onceSnap apps side-by-side so you can watch a movie, and keep an eye on Twitter.
  • Bing Smart Search Simple. One search across the Web, your tablet or PC, and your apps.
  • Exclusive and popular appsGet great apps and use them on your tablet or laptop.

The New Windows: One experience for everything in your life.

  • donzebe

    Short and precise, Nice ad

  • Screw Google

    Good ad, but there needs to be more affordable 2-in-1’s. Right now, there is only the Asus t100 for $400. In the forums I frequent, this Asus is drawing the most attention of any Windows 8.1 machines. It has a decent size screen, good battery life, acceptable performance, keyboard included, x86 compatibility, and just as importantly a good price.

    Here it is: the mass market product MS and OEM’s have been looking for with Windows 8. Please take advantage of this before it is too late.

    • Guest

      “Needs to be more affordable”
      THIS is the reason my 99% of the PC is junk, Windows buyers buy on price first quality second.

      They buy junky hardware and associates it with MSFT. But you can just blame OEMs, MSFT encourage OEMs to make their product as cheap as possible so households would buy 2-3 PC and businesses would replace systems sooner = more software $ and profit.

      It was a good run, but times a’ changing…

      • Screw Google

        But relatively speaking, nobody is buying any Windows 8.1 products. MS doesn’t understand that they cannot just flip a switch and turn themselves into a boutique brand.
        Everybody associates Windows with a mass market product. Instead, they try to copy Apple. Let’s face it. Microsoft does not have much in the way of isheep who will blindly buy anything. Now the masses are buying into Android. Say what you want about the quality of the OS. But they have even lower prices and are even coming unknown hardware vendors.
        What I am saying is that here is a segment that is looking at Windows 8. That is the $400-$500 bay-trail 2-in-1’s.
        Yet, I am sure everybody is just going to ignore this. Seems like nobody else cares that almost everything coming from MS is getting a violently negative reaction. Pretty soon nobody will be releasing any Windows products because there is no market share, too expensive, and/or not allowed by MS.

        • Guest

          Yes, you may get flamed by a couple of younger fanboys here but what you posted is on point.

          It explains the challenge facing Microsoft new CEO

          • Screw Google

            Yeah, you can tell they are younger fanboys because they cannot even understand what I wrote. Even with a handle of “Screw Google”, they think I am somehow promoting Android.
            I am actually trying to help MS and their OEM’s by pointing out that there could be a huge demand for 2-in-1’s at a lower pricepoint. Isn’t it what this thread about (2-in-1’s)?

        • HoppITUp

          Nice fantasy you have there. Android is crap. Let me know how that android crap is working on the desktop, oh wait it isn’t?
          I tried an android phone, it was the buggiest laggiest steaming pile of no battery life I have ever owned in a phone. No thanks. WP7 was a better product than any android.

          • Guest

            Yes Android is crap but the best products don’t always win…think of all the years we was stuck with crappy Windows XP

          • Guest

            And yet MSFT makes more $ on Android then they can on their own mobile OS WP


          • nohone

            Isn’t it great? Google has lost billions off their attempts to get into mobile with Moto, while Microsoft is making billions from it.

          • Guest

            I wouldn’t say billions, more like millions though either way it’s cool.

            That said I rather have Microsoft make billion on their successful mobile OS but no such luck :(

          • Lou_Sasshole

            This really isn’t true but nice try lol

  • Freespacer

    Ah. How new. So now they call convertibles ‘2-in-1es’
    yeah, lets keep our fingers crossed so nobody realizes that that is a 5+ year old concept. … Ah, too late… 😀

  • Zdenko

    As the Shen Bet teaches in interrogation and negotiations skill building if someone starts a sentence with honestly, they are trying to convince they are telling you the truth and you should seriously question if they are, most likely they are not.

    • Bugbog

      Even when overtly apparent, I never use the terms ‘honestly, believe me, I swear..’ in speech or written form. Instead, ‘I believe’ essentially indicates what you take as apparent and leaves it up to the reader/viewer as to whether to believe You! :)

      But then again, as an advert, regardless of whether or not it is true it needs to convince you of the veracity of its statements.

      • Zdenko

        Your correct and that is the problem. As soon as you feel like it is trying to conscience you, they have lost you.

        Compare this to the new iPad Air ad. It is sneaky. They show a pence land make statements about its utilty. Your agree with it from the start to end when they reveal the iPad. The viewer is thinking what an amazingly thin, useful and simple tool the iPad is (even if that is a true fact or not)

        • HoppITUp

          And yet the ipad air is nothing but a toy. I gimmicky 64bit architecture that it can’t utilize and still no USB. Just a toy.

          • SkyO’Sin

            Yet my friend created a full album on one along with the cover art on a iPad seems pretty productive to me.

            And after 170 million sold that whole USB thing seems to be a non-issue

          • nohone

            Oh, wow! Your “friend” created some album that no one will ever listen to. So I guess that means that nobody needs a USB, and your friend’s experience is the experience of everyone.

          • Guest

            Well you may have never heard of his band but I’m sure a few people has. Here it is if you want to here it:


          • Guest

            Never said no one needs a USB I said for 170+ it’s a non-issue. Please don’t make your blind hatred for anything non Microsoft keep you from seeing what is written

          • nohone

            I own products from Apple, and I don’t hate them. Of course, you immediately jump to the conclusion that your “friend” did not need USB, and so one is not needed.
            I know that band exists, but somehow I doubt you are friends with them. Just like the one guy around here who claims that he personally knows Steve Ballmer and advises Paul Allen.

  • FateStayNight

    Honestly, you don’t say honestly when trying to convince someone. One of the first things you learn in tech support.

  • Gator

    These ads are terrible. “I want to see you be brave?” As in, I need to be brave to try this product?

  • asdfg

    Honestly? No, I want you to lie to me. There are so many commercials I have to mute now a days.

  • Michael Moore

    I “honestly” hate these commercials. The content is fine until that darn silly song stating that you need to “be brave” to own a surface. C’mon, is that really any way that Microsoft even remotely wants people to think of the ads?

  • Erich Noll

    If am encouraged to be brave about purchasing a particular product, I’m probably going to go with the competitor’s product.

    Imagine if the marketer of my hamburger or automobile or prescription medicine urged me to be brave about those purchases. No, thanks.

    Plus, having heard no more of it than that whiney snippet of what may indeed be a lovely song, after probably a hundred repetitions, it’s become annoying.