New Bing Ad Panders To Feminists

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One demographic Bing has been lacking in is getting more women to use its service.  The company is trying to change and has put together a new ad about ‘heroic women’ and their contributions in 2013.  The ad is airing on tv in many markets over new years eve. The ad features the Sara Bareilles’ song “Brave” seen in many Windows marketing “honestly” campaigns.  Now we have seen feminists get angry when Microsoft makes Xbox ads that appeal to men.  However, as a man I am in no way offended by this ad that appeals to women and hope to see the company do more in the future.

The ad features a number of women including:

Malala Yousafzai

Who stood up to educate us all. After surviving an assassination attempt, she arose stronger than ever.  In 2013 she addressed the UN, was named one of Time’s “100 Most Influential People” and, at 16, became the youngest woman to be nominated for the Nobel Peace Prize.

Margaret Thatcher

Who blazed a trail. Still the only woman prime minister of Great Britain, Thatcher paved the way for women to lead in the highest offices in the world. Known as the “Iron Lady” due to her uncompromising politics and leadership style, she passed away in 2013.

Adrianne Haslet-Davis

Who vowed to dance again. Despite losing her lower leg in the Boston Marathon bombing, this dance teacher shows amazing courage. She has committed to not only dance again, but to also run in the 2014 Boston marathon on a prosthetic leg.

Gabrielle Giffords

For getting back up to fight for others. Surviving a gunshot wound to the head, U.S. Representative Giffords returned in 2013 to make an inspirational statement to Congress in the Sandy Hook hearings, and has gone on to use her experience and position as ex-member of the House to fight for improved gun safety regulations.

Diana Nyad

Who persevered. After four attempts, at age 64, Diana Nyad embodied tenacity by becoming the first person to swim from Havana to Key West unassisted and without a shark cage.

Janet Yellen

Who shattered the glass ceiling. On October 9th, 2013 President Barack Obama nominated Janet Yellen to be the first woman to be Chair of the Board of Governors of the Federal Reserve.

Antoinette Tuff

Who said “I love you” to save a school. Rising above panic, Tuff talked down a gunman who had entered Ronald E. McNair Discovery Academy with words of compassion, convincing him to peacefully surrender.

Angela Merkel

For having the strength to lead again. Angela Merkel is the first woman to hold the offices of Chancellor and leader of the Christian Democratic Union. In 2013 she led her party to a historic third-term victory in German elections.

Edith Windsor

Who won a victory for equality. One of Time’s “People of the Year,” her Supreme Court victory in United States v. Windsor was hailed as a landmark milestone for marriage equality.

Deb Cohan

For dancing to inspire us all. Facing a double mastectomy, she denied despair, holding a dance party just prior to the operation with the surgical team. The video of the party went viral, giving hope and courage to those fighting cancer.

 

About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Matthew Hale

    May want to rethink the title of this article, unless you are pandering for click bait. The ad was not pandering in the least. Can you back up the claim that women do not use Bing?

    • Nham Thien Duong

      In a way it’s a bit misandric because there isn’t a male version, though the women in the ad should be honoured, men who do the same or more aren’t ¿isn’t this sexist?

      • Matthew Hale

        I understand your point, but this is a bit like saying “we have Black History Month, why don’t we have White History Month as well?” A quick glance at a US History text book will answer that question. Minorities and women are often footnotes and the “Did you know” section. Racism and sexism often go one way in America; it is not a two way street of equality.
        Pandering would have gone like this. “Susie, where did you find this recipe?” “Why Diane, I find all my best dishes on Bing.”

        • Andy

          I disagree…the whole ‘women as footnote’ is pure fiction, these days it’s ALL about women. All you hear is how things are unfair for women yet when a man brings up how things are unfair for men they are not even discussed (women have More rights, less time in jail for the same crime that a male does, etc etc)s…this ad is sexist as there is none for males. There are amazing heros this past year who are male and to ignore ALL of them is sexist. Imagine now if the ad only featured MALE heroes?!…wouldn’t happen now would it

  • UMovies

    i agree with other person change title, feminists isn’t the sames as heroic women , you kind begin sexist with your title