Microsoft has set itself up against the online advertising community by enabling Do Not Track by default in IE10, with companies like Yahoo threatening that they will not be respecting the flag, as it does not represent the expressed wishes of the users.
It is however hard to think that any significant percentage of users do want to be tracked, with Softpedia reporting users were absolutely delighted with Microsoft’s decision to keep DNT always on.
“I am welcoming this advance in IE10 with great enthusiasm! Any collection of data without a person’s conscious consent should be considered an illegal breach of privacy and prosecutable by law!” said one user.
Another said “Here’s a thought: ask. Don’t collect. Ask. I will TELL you exactly what kind of ads I prefer if you give me the opportunity. I guarantee you that those metrics are going to be far more reliable than whatever data mining you perform on me without my consent.”
While Do Not Track is enabled by default, users are in fact notified of this setting on first launch of the browser, and given the option of disabling this.
The fact is however that in this case Microsoft is representing users interests, something companies like Yahoo and Google are clearly not interested in.