After selling the Devices and Services unit to Microsoft, Nokia is planning to again enter the consumer product business with a new product. According to a Nokia job listing, Nokia is planning to launch a product that is currently being developed under Everyday Adventures vertical and will be in the US market for this holidays under the HERE brand.
HERE is looking for a Head of Marketing for the Everyday Adventures vertical which is currently developing a stealth product intended to launch in the US for holiday 2014. Under the HERE brand umbrella you will develop the full marketing mix and launch a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally. Specifically,
You will build the full brand offering behind a category defining range of disruptive soft- and hardware products including packaging, pricing and distribution
You will be responsible for developing the global marketing strategy and launch plan, its 2014 US centric launch pilot set up and the subsequent international roll out with strong a focus on community, partnerships and (digital) publishing
You will be leading the development and implementation of a fully operational E-Commerce and CRM platform for the product range
You will define the roles and responsibilities, recruit, on-board, develop and lead a world-class consumer marketing team including the Head of Product Marketing who is already part of the team today and who will report to you
You will work closely with the product, design, sales and business development teams in your Business Group to innovate and co-create further future product ideas, drive them forward and make them ready for go-to-market.
Your global HERE marketing colleagues in the Central and Regional marketing functions will be supporting you and you will have great partners for Marketing Intelligence, Partnerships, (Social) Media, Branding and Budgeting to work with
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