Nokia MixRadio Sees Very Strong Interest From Investors In The US, Europe And Asia

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Nokia MixRadio Windows

As part of the reorganizations and layoffs announced today, Microsoft has decided to stop developing the MixRadio service it acquired from Nokia. However, the good thing Microsoft is doing is to spin-off MixRadio from Microsoft so that it could operate as independent company. Currently, MixRadio depends on the revenue from the devices pre-loaded with MixRadio. If it becomes an independent company, it should find a new business model to survive in the highly competitive online music streaming industry. Microsoft will continue to focus on developing and maintaining the best operating system for consumers to use music and entertainment with their choice of third-party applications along with their own Xbox Music platform.

Speaking to Musically, Jyrki Rosenberg of MixRadio team said that he has seen very strong interest from investors in the US, Europe and Asia.

“For me personally it’s very exciting. I’ve been meeting with potential investors around the world in the last few weeks. We have very strong interest from investors in the US, Europe and Asia, and we remain open for further discussions,” he said

“The opportunity in this kind of setup is vast, and it’s much greater than what we’ve been able to benefit from today,” said Rosenberg. “I have to say, though, the business relationship we’ve enjoyed with Microsoft’s device group has been tremendous, and we’re privileged to be continuing that relationship.”

He also revealed that MixRadio will maintain strong links, including continuing to preload its app on Lumia Windows Phone devices from Microsoft.

You can signup for Xbox Music here.

Source: Musically

About Author

Pradeep, a Computer Science & Engineering graduate.

  • Bugbog

    At least their group will be landing on a soft cushion!

  • Kram Sacul

    It seems MS is on a roll with these bad short sighted decisions. At least it will still be around and hopefully further developed by the same people that made it.

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  • mike

    I bought a lumina because of it offline , ad free content. I’m sick and tired of Microsoft changing its mind every five minutes. Mix radio is way better than xbox music. All i can say is that if they get rid of it i will get rid of Microsoft.