Microsoft today revealed that during the last presidential election campaign in US, Obama for America campaign selected Microsoft Lync as their communications platform for hundreds of campaign staff in its Chicago headquarters and in some states for the 2012 elections.
The campaign needed to upgrade from a private branch exchange (PBX) system to a more flexible cloud-based solution that could scale and adapt to support thousands of mission-critical calls in multiple locations at any given time.
It is a usual thing that Microsoft uses its customers to showcase its software and services capabilities, but this is the first time they showcased a political party for promoting its software services.
“It was really useful to see how Lync could adapt to the way our multilocation operation works,” Chopra said. “We didn’t start with Lync in every office, but we deployed it in our Chicago headquarters, and those employees were able to seamlessly transition to the field while retaining their infrastructure. This ensured their focus remained on reaching out directly to voters and not on technology limitations.”