Office App Store To Expand To Additional Markets; Over One Million Apps Downloaded

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Starting this spring the Office Store will begin supporting Chinese, Russian, Dutch, Brazilian (Portuguese) and Italian language apps alongside the opening of 8 additional store fronts (Russia, China, Taiwan, Hong Kong, Netherlands, Belgium, Italy, Brazil).  Additionally, Microsoft will be adding subscription pricing for apps in the Office Store allowing developers to charge a monthly recurring fee for their solutions. 

These enhancements increase the opportunity for developers to promote and distribute apps globally or within the 31 individual selectable markets where the Office Store is available.  Developers will have an even greater choice between free, trial, paid and subscription versions of their apps, broadening their reach to entirely new users, customers and segments. 

As Peter Duff, President and CEO of Adlib explains, “Partnering with Microsoft to offer Adlib PDF Publisher in the Office Store has opened us up to a completely new market segment that has traditionally been out of reach. The subscription model will allow customers to use our enterprise functionality without an upfront IT capital expenditure.”

In October, developers are welcome to begin updating and/or submitting subscription apps in the Seller Dashboard. And starting in November, Office Store users will be able to purchase subscription apps.  Click here for instructions for how to update your app link.  For those developers who wish to submit apps, or update their apps in new markets, submissions will open in December.  Office Store customers will have access to local language apps and store fronts by early spring.

The Office Store is available to all customers of the new Office and can be accessed directly within Office applications and at Office.com. Hundreds of business and productivity apps are available, created from well-known ISVs to individual developers and start-ups.  Office users have already downloaded well over 1 million apps from the Store.

Learn how to build an app and deliver solutions seamlessly right within the new Office developer center here: http://dev.office.com/.   

Source: Office Blog

About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Yuan Taizong

    Let’s be honest, the only reason Apple is the most valuable company in the world is because they make a lot from their App Store, Microsoft Office is used by practically everyone and having an App Store for Microsoft Office woulld give it a leading edge not only against free office suites but it would in long-term give Microsoft an income to match what Apple gets from their iPod Touches, iPhones, iPads, iMacs and iBooks. So Microsoft will slowly overtake the rest.

    I honestly hope that the Office App Store will get its own front in the Windows Store in the future, so browsing will be easier.