Record 8.45 Million People Tuned Into Xbox Reveal Event

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Xbox Don Mattrick

There is a lot of interest in the Xbox One and Microsoft has the numbers to prove it.  In the first 24 hours, over 8.45 million people tuned in to watch the event.  This triples Microsoft’s previous record of any live stream on Xbox.com.  Microsoft’s streaming partner Akamai also revealed this was one of the most watched live broadcasts in their history ever, topping the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.

In the US millions of TV viewers also tuned in on SpikeTV. The tv ratings agency Nielsen reported over 1.73 million people tuned and was the #1 television show for the coved Men’s 18-34 demographic at 10 am on May 21, 2013.

The Xbox One won the in social media buzz also.  According to Twitter, the event was the #1 non-sports social program across all TV networks and the second most social show on television on May 21, falling behind only to the NBA Playoffs.

Microsoft is expected to reveal more information about games on the Xbox One at E3.  More of the developer story is rumored to revealed at the BUILD conference in June, however this is still unconfirmed.

Source: Xbox Wire

About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • http://www.facebook.com/hingethunder Mark Matheson

    Record numbers tuned in to the dullest console reveal in history. Yeah, I know they warned us that E3 would be where they focussed on games but man – that was a drag.

    I want to know if we are going to get a remote control in the bundle so we don’t have to use a controller, wave our hands or speak to our TVs to change channel! If not, I hope Smartglass is better on the X1 than it is now…

    • Dijkstra

      I guess, you answered yourself. Smartglass (phone, tablet) is the controller and I suppose it is still developed, so it should become better (at least for some people). Who would like to buy a special controller to change channels in situation when you can use your phone/tablet? I think minority.

      • jimski27

        Actually, me. While Smartglass is nice, and I can use it with my phone or tablet, it’s a novelty right now. As is Kinect. Despite having gray hair I am all about new stuff. That’s why I am on the pre-order list for the x1. But when something is harder to use than the alternative, I will opt for the alternative. The x360 currently has a “tv like” handheld control for $19.99. That’s what I use now. I am certain the x1 will have a similar option. Won’t be in the box though.

        • http://www.facebook.com/hingethunder Mark Matheson

          Agreed.

        • Dijkstra

          I agree with you, that “tv like” handheld control can be better for some users then smartglass. But my point is, that most probably it will be left behind, similar as hardware keyboards disappeared from smartphones (despite that there are still users who desire it).

    • koenshaku

      Not only the dullest, but the biggest let down in my opinion. This was more of a gaming console evolution than a game console presentation. It was a little bold for MS to make this move as bold as the Wii, we will see if it brings over a bunch of casual gamers and all the hardcore gamers goto PS4 who buy more games.

  • MoeHD7

    8.45 million people WANT TO PLAY NEW GAMES!!! I hope Microsoft understands this.

    Microsoft needs to own this E3 and show GAMES! GAMES! GAMES! they need new IPs that are not some Kinect gimmick. If Microsoft doesn’t care about Hardcore Gamers they will end up like Wii U with no interest from core gamers.