Record 8.45 Million People Tuned Into Xbox Reveal Event

Xbox Don Mattrick

There is a lot of interest in the Xbox One and Microsoft has the numbers to prove it.  In the first 24 hours, over 8.45 million people tuned in to watch the event.  This triples Microsoft’s previous record of any live stream on Xbox.com.  Microsoft’s streaming partner Akamai also revealed this was one of the most watched live broadcasts in their history ever, topping the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.

In the US millions of TV viewers also tuned in on SpikeTV. The tv ratings agency Nielsen reported over 1.73 million people tuned and was the #1 television show for the coved Men’s 18-34 demographic at 10 am on May 21, 2013.

The Xbox One won the in social media buzz also.  According to Twitter, the event was the #1 non-sports social program across all TV networks and the second most social show on television on May 21, falling behind only to the NBA Playoffs.

Microsoft is expected to reveal more information about games on the Xbox One at E3.  More of the developer story is rumored to revealed at the BUILD conference in June, however this is still unconfirmed.

Source: Xbox Wire

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