Rejected Names For The Xbox Revealed

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In an interview with Edge magazine Seamus Blackley, an original member of the Xbox team, reveals some of the names Microsoft had considered internally for the console.

Edge reports:

Microsoft’s ‘naming guys’ wanted to call the company’s first games console 11-X or Eleven-X, but were overruled by Seamus Blackley and his launch team.

“First, there were our code names, which were WEP – ‘Windows Entertainment Project’ – designed to make Microsoft executives comfortable, Midway – ‘Midway between a PC and a console or ‘Battle of Midway’ – you decide – and DirectX Box, which was shortened to xbox in email very early on.”

“When we got the first approval, Kevin [Bachus] was told we had to get a new name, because ‘xbox’ wasn’t legally sound, so against his judgment he did so, and got the phase two, or ‘car’ names. These were so bad we didn’t even save them, but I remember making fun of one of them by calling it the ‘Microsoft Bunduss’. Then we got the ‘acronym’ phase from the naming geniuses.”

Blackley was sent a huge list of potential acronym-based names, which were all “crap,” he says. The team decided to stick with Xbox. “Phase four was a battle between us and the naming guys, when we decided we just wanted to risk it and go with Xbox – since that’s what everyone called it anyway – and they wanted, for some unknowable reason, to call it ‘11-X’ or ‘Eleven-X’. Finally, we told them no, but still had to decide: X-Box, xBox, XboX, Xbox, X-box…”

Here is the full list of names considered:

– MAX (Microsoft Action Experience)
– AIO (All In One)
– MIND (Microsoft Interactive Network Device)
– FACE (Full Action Center)
– MITH (Microsoft Interactive Theatre)
– XON (Experience Optimised Network)
– MVPC (Microsoft Virtual Play Center)
– TAC (Total Action Center – discs/games could be called TACs)
– MARC (Microsoft Action Reality Center)
– LEX (Live Entertainment Experience)
– M-PAC (Microsoft Play and Action Center)
– RPM (Real Performance Machine)
– MOX (Microsoft Optimal Experience)
– E2 (Extreme Experience)
– MTG (Microsoft Total Gaming)
– VIP (Virtual Interactive Player)
– PTP or P2P (Powered To Play)
– VIC (Virtual Interactive Center – disks/games could be called VICs)
– MARZ (Microsoft Active Reality Zone)
– TSO (Three, Six, Zero)
– EHQ (Entertainment Headquarters)
– O2 (Optimal Ozone or Optical Odyssey)
– MIC (Microsoft Interactive Center)
– R&R (Reality and Revolution)
– MEA (Microsoft Entertainment Activator)
– AMP (Active Microsoft Player)
– VPS (Virtual Play System)
– MAP (Microsoft Action Play)
– MEGA (Microsoft Entertainment & Gaming Attendant or Microsoft Entertainment & Gaming Assembly)
– CPG (CyberPlayGround)
– VERV (Virtual Entertainment & Reality Venture)
– OM (Odyssey of the Mind)
– P2 (PowerPlay)
– IS1 (Interactive System In One)
– MET (Microsoft Entertainment Technology or Microsoft Entertainment Theatre)

Source: Edge Online

About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Henry

    Let me add one more: FUD Fucked Up Design

    • rick roll

      Hmm, I think it would look much better on my D-center than the Xbox 360, ps3 and ps4.

      Some people like things that looks good
      And some people just don’t care how something looks just that its smaller

  • rick roll

    Face off, face on……

  • rick roll

    Seeing that all the names have a meaning behind them…..what does the ONE stands for?

    • http://twitter.com/surilamin surilamin

      All in “One” entertainment center.

      • rick roll

        Hmm, could be but it doesn’t follow the naming convention of the rest though….
        All the rest are like acronyms….

        • http://twitter.com/surilamin surilamin

          These are rejected names for the original xbox, not the xbox one. This is what they would have called the console instead of “Xbox.”

          • rick roll

            Oh ok. Makes sense

    • slayr007

      It’s not an acronym, ONE is a reference to the function of the device: “ONE box to rule them all” You could say.

      • rick roll

        As I said bellow, it doesn’t follow the naming convention of the rest.
        It looks wired and out of place when put in content with the rest on the list.

        • Nicholas Coulter

          There is no naming convention for the XBox. We had XBox and XBox 360. This comment would make sense if there were more than two Xboxes to compare naming schemes.

  • Bugbog

    All are indeed crap! :) The only name that comes close is the MEGA box!

  • Ahmed A

    Mega and Max would have been nice.. Kim Dotcom can’t be happy about Xbox Mega though.

  • Violent James 5 *James S*

    Xbox VIP or M-PAC

  • Agosto Nuñez

    Microsoft Action Centre, L.O.L.
    Xbox was a good choice, but this one just sounds funny.

    • Agosto Nuñez

      *Experience, pardon.