Report: Ford Planning To Replace Windows From Its Sync In-Car Technology To Blackberry’s QNX

My Ford Touch

Ford announced its car platform based on Windows Embedded few years back. Following Ford, many other automotive companies like Kia and others. Today, Bloomberg reported that Ford is planning to switch from Windows to Blackberry’s QNX OS for their next-generation Sync system. Ford is expecting that this QNX based SYNC system will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system.

Ford has more than 7 million vehicles on the road with Sync using Microsoft’s platform to make mobile phone calls and play music. The consumer satisfaction survey has revealed that Ford’s customers are not happy with progress with their touch screen technologies over the last few years. While Bloomberg is trying to portray that the problem with Microsoft’s platform is the reason for the downfall of SYNC platform, the actual reason is something different.

A former SYNC engineer revealed the following,

It’s good that Ford is ditching Sync… but what killed Sync was Ford not Microsoft.  Sync is a forked version of Windows CE that is maintained by Ford (and offshored to a 3rd party vendor for maintenance).

The bugs, the poor UX, it’s all a result of extremely poor execution on the part of Ford.  Switching to a new OS doesn’t solve that problem.

Also, many of the complaints on Ford SYNC were over its voice recognition technology which is based on Nuance, not Microsoft’s TellMe.

I’m not sure how switching of underlying platform for SYNC will solve the user experience issues, what do you think?


Source: Bloomberg

  • Asgard

    “While Bloomberg is trying to portray that the problem with Microsoft’s platform is the reason for the downfall of SYNC platform, the actual reason is something different.”
    Im sure this is the only reason why they even published the story. Microsoft having problems! First page! 😀

    • LexicoRed

      No the Window CE platform was always a buggy crap OS. That was one of the reasons MSFT decided to build a new OS for Window Phone.

      It is no surprise Ford is too moving away from it as MSFT has what is surprising is them going to BB.

      • Michael-Patrick Richter

        No. CE was great. It still is. But it was not touch friendly – that’s why MS had to go a different way for consumers.

        • LexicoRed

          Your right, I misstated it, Ford fork of CE was terrible, but not being touch enabled dated it for use.

  • Prodigy1

    I’d like to remind you, that Nokia and QNX are working together nowadays:

    “LAS VEGAS, 2014 International CES (North Hall, Booth 536), January 7, 2014 — QNX Software Systems Limited, a global leader in software platforms for in-car electronics, and HERE, a Nokia business, today announced a new technology partnership with the
    goal of enabling personalized, cloud-based location services for the connected car. “

  • xBURK

    BlackBerry’s QNX is a proven solution for many auto companies around the world. Plus, if BB QNX is good enough for NASA, I’m sure it’s good enough for Ford.

    • Sync user

      NASA runs Windows XP on the ISS, too, but I don’t want it in my car.

      • xBURK

        I meant BlackBerry QNX is incorporated into Nasa systems.

  • Bugbog

    Sour Grapes much Mullaly?

    • Guest

      More like find a chair for Ballmer to throw. 😀