The New York Post is reporting that Ashton Kutcher is close to signing a $10 million endorsement deal with Lenovo. Kutcher has been the face of Nikon for a number of years now and is expected to shoot a number of new commercials with Lenovo. Nikon and Kutcher split after he asked for over double of his multi-million dollar salary. He is also the star of the upcoming film about Apple CEO Steve Job’s life. Kutcher also runs a technology venture capital fund, A-Grade investments, with Guy Osery and Ron Burkle reportedly worth over a $100 million. Kutcher may lose a lot of that money due to his ongoing divorce proceeding with Demi Moore. Kutcher is currently the star of Two and a Half Men, raking in over $24 million over the last year.
Personally, I’m not really a fan of Kutcher, I think of him of that guy from “That 70s Show” who gets to sleep with Mila Kunis. Nonetheless he has been successful in his acting career, managing his money, and dating hot women. Lenovo is trying is not trying to reach us technology enthusiasts but rather those people who are fans of Kutcher to become fans of Lenovo. Lenovo is really one of the few OEMs continuing to innovate and produce quality products and is now taking the next steps to build up its brand even further in the US.
Source: New York Post