Forbes recently reported that Microsoft is in talks with Real Madrid football club for a marketing deal. Microsoft is negotiating to attach its name of to Santiago Bernabeu, Real Madrid’s home stadium. The deal amount is reported to be around $10 million per year. Companies paying football clubs for stadium naming is not a new thing, but this may become the first major technology company in Europe to do so.
Forbes also noted that Microsoft and Real Madrid already have a good relationship, so there is a high chance that this stadium naming deal may happen soon.
Moreover, Real Madrid and Gates already have a relationship. Earlier this year, the Real Madrid Foundation and Microsoft signed a collaboration agreement to promote education in Latin America and the Caribbean through sports and technology.