Report: Microsoft Is In Talks With Real Madrid Football Club For Stadium Branding Deal

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Real Madrid Microsoft Deal

Forbes recently reported that Microsoft is in talks with Real Madrid football club for a marketing deal. Microsoft is negotiating to attach its name of to Santiago Bernabeu, Real Madrid’s home stadium. The deal amount is reported to be around $10 million per year. Companies paying football clubs for stadium naming is not a new thing, but this may become the first major technology company in Europe to do so.

Forbes also noted that Microsoft and Real Madrid already have a good relationship, so there is a high chance that this stadium naming deal may happen soon.

Moreover, Real Madrid and Gates already have a relationship. Earlier this year, the Real Madrid Foundation and Microsoft signed a collaboration agreement to promote education in Latin America and the Caribbean through sports and technology.

Source: Forbes



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Pradeep, a Computer Science & Engineering graduate.

  • FootballPlayer6

    The next leg of El Clasico will be held at the Microsoft Santiago Bernabeu Stadium. LOL, yeah that name is not getting changed.

    • Emily the Strange

      and how do you know it? its money… a lot of money. and a lot of teams do it…

      do you forget Emirates Stadium? arsenal the actual leader in premier league used a “sponsorship” and fans don’t seem to care.

      again its money… Newcastle also did it, but the sponsorship ended on 2010 or something. and there are a lot of teams around the world that do it.
      do you understand what money is at least? it seems you don’t. or what, if someone offers you a lot of money you will not accept it because “I think it shouldn’t be changed” lol please… money is money, that’s all.

    • hysonmb

      It seems that soccer teams have the most advertising outside of motorsports. This isn’t a stretch by any means.

  • Guest

    Perfect I can see it now:
    Sponsored by Microsoft Surface – Yes it’s not a real tablet but then again Soccer is not real football.

    • Emily the Strange

      ehmm soccer in fact is the real “football” since it was made in England way before than American Football. please research a little before posting.

      • Guest

        No Soccer is the sport little boys and girls play until they grow up and the boys play the real sport of football whike the girls shake pom-poms to cheer them on (but only the good looking girls are given the privledge to shake it)

    • hysonmb

      They already have Xbox advertising larger than the team logo on some soccer jerseys. http://news.softpedia.com/newsImage/Xbox-Live-Sponsoring-Soccer-Team-2.jpg/

    • reKitab

      Hand-football, where the only time you kick the bold is during a rare goal-kick. Otherwise, it’s the hands that do the football kicking in American “football”. Weird, that it’s even called football. Even Rugby has more ball kicking with their feet. BTW, a football is perfectly round, than oblong, alá the rugby ball, imho:):):)

    • dre1V

      you sir are very stupid its called football in the real world and you play the ball with your feet on the ground
      not running around in leggings(tights) with a oval and jumping on other men buts now think about what you just posted