Report: Microsoft Is In Talks With Real Madrid Football Club For Stadium Branding Deal

Real Madrid Microsoft Deal

Forbes recently reported that Microsoft is in talks with Real Madrid football club for a marketing deal. Microsoft is negotiating to attach its name of to Santiago Bernabeu, Real Madrid’s home stadium. The deal amount is reported to be around $10 million per year. Companies paying football clubs for stadium naming is not a new thing, but this may become the first major technology company in Europe to do so.

Forbes also noted that Microsoft and Real Madrid already have a good relationship, so there is a high chance that this stadium naming deal may happen soon.

Moreover, Real Madrid and Gates already have a relationship. Earlier this year, the Real Madrid Foundation and Microsoft signed a collaboration agreement to promote education in Latin America and the Caribbean through sports and technology.

Source: Forbes

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