As per the latest report from eMarketer, Microsoft might beat Yahoo in global digital ad market share. Microsoft is projected to increase its market share from 2.45% to 2.54%, while Yahoo is projected to lost market share. In terms of revenue, Microsoft will increase by more than 20% over 2013 to reach $3.56 billion. Google remains the dominant player with Facebook growing fast in the second place.
Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer. Though Yahoo’s ad revenues will be back in the black this year, increasing its global digital ad revenues by 2.7% after a decline of 2.1% in 2013 to reach $3.53 billion, the company’s share of the $140.15 billion digital advertising market will fall from 2.86% to 2.52%. At the same time, Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion, eMarketer estimates, accounting for 2.54% of the market—just enough to surpass Yahoo for the first time.
Read detailed report from the link below.