Report: Microsoft To Decrease Windows 8 Price For OEMs To Enable Cheaper Devices

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windows 8 logo confirmed

WSJ today reported that Microsoft has started offering price breaks on its Windows 8 OS and Office productivity for OEMs in an order to help spur the development of Windows based small, touch-enabled laptop computers. These new products are expected to be available later this year during fall.

Microsoft is expecting that these discounts for software licensing could help reduce the price and increase the appeal of Windows based touch laptops.

Here are the details about the discount,

In late February, Microsoft offered PC makers the deal of Windows 8 plus Office for $30 for touch-screen devices under 10.8 inches, according to one person familiar with the situation. This compares with around $120 previously. Touch-screen devices above 10.8 inches can still get the discounted Windows 8 price, but Office isn’t included, this person said.

Source: WSJ

About Author

Pradeep, a Computer Science & Engineering graduate.

  • SocalBrian

    They may say it’s about “spurring the development of new devices” but it’s much more likely that his is about “spurring the sales of Windows 8.” This is a pretty massive price cut (as much as 75%) – not the kind of thing you typically see with a product that is doing well.

  • SocalBrian

    They may say it’s about “spurring the development of new devices” but it’s much more likely that his is about “spurring the sales of Windows 8.” This is a pretty massive price cut (as much as 75%) – not the kind of thing you typically see with a product that is doing well.

  • SocalBrian

    They may say it’s about “spurring the development of new devices” but it’s much more likely that his is about “spurring the sales of Windows 8.” This is a pretty massive price cut (as much as 75%) – not the kind of thing you typically see with a product that is doing well.

    • Daniel Cheney

      I don’t necessarily agree. could be a sign that Windows Store revenue is doing well for enough for them and their original OEM pricing was more conservative in that regard, so now they could be turning on the heat by lowering OEM unit pricing knowing they don’t have to worry about it so much anymore.

      • SocalBrian

        That seems like a Pollyannaish interpretation, at best. If things were going well what incentive would Microsoft have to make deep cuts? This sort of radical repricing by any company is usually a sign a problem with the strategy.

  • SocalBrian

    They may say it’s about “spurring the development of new devices” but it’s much more likely that his is about “spurring the sales of Windows 8.” This is a pretty massive price cut (as much as 75%) – not the kind of thing you typically see with a product that is doing well.