Report: Microsoft To Surface RT Prices By $150, Base Model To Start At $349

Microsoft Surface
This was expected! After selling Surface RT devices for just $99 at WPC, TechEd and other Microsoft conferences, Microsoft is now planning to cut the device price by $150 for general consumers. According to the report from The Verge, the base model of Surface that comes with 32GB will cost $349.

  • Surface RT 32GB – $349.99
  • Surface RT 64GB – $449.99
  • Surface RT 32GB with Touch Cover – $449.99
  • Surface RT 64GB with Touch Cover – $549.99

These price cuts are expected to go live next week. So, if you were planning to buy a Surface unit, wait till next week.

Source: The Verge

  • blackhawk556

    oh great, there go my chances of selling mine at a decent price :(

  • Lenn Liggins

    Should have always been priced this low. It’s all about getting market share and you don’t do that by over pricing it against the Ipad and other Android tablets.

    • Njoi Fontes

      The only thing overpriced is the ipad, the initial price was fair, now its just a steal, which is great.

    • sonofabit

      agreed, I think they really shot themselves in the foot by not selling them at this price out the door. i personally believe they would have flown off the shelves.

      that being said, any word on a similar price cut for the pro? :)

      • Lenn Liggins

        I live in Henderson, NV, 10 miles outside of Las Vegas and I went to the mall in Las Vegas where they have a Apple store and a Microsoft store. The Apple store was packed out and the Microsoft store had no one in the store. I don’t care if Apple’s stuff is priced high, people know it and buy it. Microsoft has to undercut Apple to get market share and then they can raise their prices.

    • PoohGQ

      I think in the days of bastardized apps, one tends to forget the investment in IP and manpower that organizations such as Microsoft put into making productivity software like Microsoft Office! Surface RT has more usefulness than any iPad version out there. Microsoft made a wise decision not to sell cheap for market share because it would be harder to get people to pay more later when version 2.0 comes out. They’re not bleeding cash as of now and, this, therefore allows them to have a product that they can sell at a regular price without the need for larger volumes, but to test the feasibility of going in at higher capacity once the brand has been established.
      Now, that Microsoft may be introducing a v2.0 in the coming months they can afford to discount v1.0 to create shelf space.

      • Agosto Nuñez

        With all the ”so-called problems with Windows 8” and the low-app count, selling it to the masses would’ve been a dumb mistake, as they would forever hate Windows, while having A LOT of feedback first, then fix it (Windows 8.1 (Blue)) and now consumer’ll love it.

        • PoohGQ

          With over 100k apps in the store in a little over 8 months. I’m sure the numbers will keep going up faster than any other store..

      • Bugbog

        Thank you! It seems no one is really prepared to think things through.

        They just want cheap, cheap, cheap! With no regard for reality. I actually prefer it this way. Microsoft can, as you said, now consider more products, without having to try and recoup losses from any previous models!

        Everyone needs to make a modicum of profit, regardless of whether it’s a giant corporation, or a smaller one. They are paying their programmers/designers/marketers a decent wage (outside of the large-ass executives pay! :) ). So it will have to cost Something!

  • Truitt Dill

    i still think $100 for the touch cover is ridiculous. it probably costs them less than $10 to make it

  • neva

    Surface RT is 1 year old. Sales may have started in October 2012 but the specifications are on pair with tablets released way over one year ago. I would love at the time but Microsoft did three things wrong with the RT.
    RISC is not powerful enough for Windows and ARM processors bring no real advantages compared to the Intel Atom line. Minus one hour of battery life is compensated by the ability to use Windows Legacy Apps.
    The price is too high for this kind of device (even feels like 349$ too much) because of the previous problem.
    It took too long to be released. When it came out in the United States hardware was already almost one year old and the hype had been lost already after 3 months. When it came out in countries like Spain, Portugal and Italy (half a year after the presentation) it was very late.
    Even Pro arrived to late. The poor battery life is making everyone wait for Intel’s 4th Generation.

    The first line of Surfaces had a lot on is side but they didn’t delivered…
    They are still miles ahead of any Android/iOS tablet but not enough to get my money.

    • Agosto Nuñez

      I agree, I hope that they’ll compensate for this bad timing and high pricing with smaller cheaper tablet-P.C.’s first, so it’ll attract more people, thus more apps and the next high-end device will receive a hype.

      • Bugbog

        Just how cheap do you expect these tablets to become? We are paying for a certain quality, after all!

        I’m by no means rich (or liquid, for that matter), however, I do expect it to have a median cost. We do want (and need) continuous after sales care, don’t we?

        – Continuous updates (as seen on the Surface RT to date)
        – Immediate replacement for any ‘surfacing’ defects, outside of warranty issues!
        – Full O.S. update packs

        Just to name a few things. These things all require a minimum price to be taken into account.

        Aafter all we don’t want cheap dump and runs, like Android tablets do we?

  • kj_pda

    definitely inventory dump. for comments that suggest lower price, not sure any tablet from anyone else matched feature for feature.

    like other commentators, the app store is lacking but there is still hope apps will come. hopefully new post 8.1 features will be backwards compatible.

    still don’t know why gps, 3G radio not a requirement for RT

    hoping mobile 3/4G radio, a faster non-volatile memory interface and real gpu!

  • sandisto

    “Microsoft to Surface RT prices” – because up to now, if you had to ask then you couldn’t afford it?

    • Bugbog

      Typo! MS to ‘Slash’ Surface RT prices.

  • timotim

    I just hope MS now understands the opportunity here…this should have been the launch prices when they were heavily marketing Surface with commercials in primetime. Its about market share/mindshare. Look at all those people who grabbed one during Build and PMC at discounted prices…if you want to sell units, give it a prices that can’t be ignored…don’t sell it for what you best competitor is selling theirs for. Surface RT/Pro2 needs to learn from this. $399.99 and 799.99 should be the base prices respectively.

    • Pookiewood

      I agree! People say the commercials suck (online) but I had a few people (in real life) mention that as why they wanted it. These are the prices it should’ve launched with. I was so excited (plus I had my tax return money still) and then they released at ridiculous prices. Now I’m not that excited for a Surface anymore. I want to see what happens in the fall (Nokia).